Issue #235 - 5.5.2023

Updated Trusted Choice Pledge of Performance

More than 20 years ago, the Trusted Choice® Pledge of Performance was created to convey the value of using an independent insurance agent to consumers. The pledge represents a consumer's experience when working with an independent insurance agent. At the time, the elements it contained represented the core consumer preferences extracted from substantial market research, which provided the context behind the brand.

In the early years of building the Trusted Choice consumer brand presence in the marketplace, the Pledge of Performance became a critical piece of our brand messaging, and many member agencies included the brand promise on their websites and other marketing materials. 

Consumer preferences have evolved, and the original brand promise was no longer resonating. Further, many of the tenants are simply table stakes in today's environment. 

Keep reading for the modernized Pledge of Performance.

Putting ChatGPT to the Insurance Coverage Test

The artificial intelligence platform – offering answers to questions in human-like conversation -- is being described by some as life changing. Click here for the Article.

2023 Agency Outlook and Trends

In this On Point Podcast with Peter Aartrijk, listen as David Tralka, President/CEO of InsurBanc, takes the temperature on the agency marketplace. Dave discusses merger and acquisition activity, PE purchases, preserving agency legacy with staged perpetuations and an agency's "culture of achievement." Click here to listen in. 

Agents Help Needed on CREW Survey

Attention insurance agents who sell homeowners or renters insurance in the western U.S. 

Please take a few minutes to tell Cascadia Region Earthquake Workgroup (crew.org) about your role in educating consumers about insurance. Your responses will help emergency managers and earthquake preparedness professionals engage effectively with insurance agents and consumers and improve public education about earthquakes and disaster preparedness.

Take the 5-minute survey: https://srvy.onl/agents-eq-insurance-crew

Learn more about the survey project: https://crew.org/eq-insurance-agents-survey/

See the questions without taking the survey. (PDF) 

All responses are anonymous. The survey will remain open until May 17. CREW (crew.org) will post a report of the results on the survey project page. (Funding for this survey project is provided by a grant from FEMA’s National Earthquake Hazards Reduction Program.)

Want to Grow Your Agency? Best Practices can help.

Download the FREE agency comparison tool and find your strengths and opportunities.

Is Your Agency Prepared for a Disaster?

Agents Council for Technology resource helps agencies create a disaster roadmap.

Insurance Technical Resources

In-depth analysis on personal and commercial lines, forms, certificates of insurance, life-health, and more. Free on the Virtual University.

Donate to AAPAC and InsurPac

"What government actions affect me?"

An honest answer is, "It's impossible to mention them all". 

That's why advocacy is one of the pillars of IIABAZ, both on a state and national level. Our voices are more impactful together and for that reason, we set aggressive goals to raise the funds needed to make a difference. By supporting the PACs, it is a way for independent agents to share our concerns through the halls of the Arizona State Capitol and streets of D.C. on issues that are the responsibility of our legislators.

Helpful Links

• Insurance License Search
• Continuing Education Transcript Search
• Insurance License Application
• DIFI Enforcement Actions, Hearings and Reports
• NCCI Arizona State Advisory Resource Site

Got Questions? Ask An Expert

Find Solutions to tough technical questions with Big I experts.