Vevo, the world’s leading music video network released the complete list for its highly-anticipated Vevo DSCVR “Artists to Watch" 2022 campaign. Beginning November 1, Vevo’s DSCVR ATW will showcase engaging, high-quality live performance video content from the class of 2022, with two unique performances from each artist, shot exclusively for Vevo.
Born out of Vevo’s taste-maker series and brand DSCVR - “DSCVR Artists To Watch” is now in its 8th year and consists of 21 global artists whom Vevo has tipped to break through to the mainstream.
With over 500 submissions, Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists to appear on, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. ATW artists and bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Pluto TV, Samsung TV Plus, and Apple TV.
Vevo has a long history of supporting and introducing emerging artists to new global audiences and its DSCVR ATW champions emerging artists through live performance content. Alumni include now-household names such as Billie Eilish, Pop Smoke, Sam Smith, EarthGang, Guaynaa, Lewis Capaldi, Arlo Parks, Maggie Rogers, James Bay, Jorja Smith, and more.
“Last year I was watching loads of music videos in lockdown on VEVO now I have my own performance on this big platform!," exclaims ArrDee.
Vevo’s global in-house production teams worked closely with the artists and their teams to shoot all content in accordance with the CDC’s COVID-19 safety protocols. All content was shot in 2021.
The Vevo DSCVR Artist to Watch 2022 campaign is sponsored by Ray-Ban Stories, built in partnership with Facebook.
Vevo’s 2022 DSCVR “Artists to Watch” are:
Andy Rivera (Sony Columbia)
ArrDee (Island Records)
Brray (UMLE)
Chiiild (Island Records)
Clinton Kane (Columbia)
Enny (FAMM)
EST Gee (Interscope)
Grip (Interscope)
JAWNY (Interscope)
Jessica Winter (Roya Records)
Lola Young (Island Records)
Mimi Webb (Epic)
Nija (Motown)
Pip Millett (Dreamlife / SME)
Poupie (The Orchard)
Ronisia (Sony)
Sen Senra (Universal Music Spain / Sonido Muchacho)
Seori (88rising)
Serious Klein (The Orchard)
Wet Leg (Domino)
Willie Jones (Sony Nashville)
# # #
ABOUT ARRDEE:
Hotly tipped as one of the UK’s brightest and exhilarating young emcees, ArrDee is on a path to stardom. Brighton born and raised, ArrDee has exploded onto the scene with his unique flow; venting the real relatable issues wrapped up in his signature “cheeky chappy” sound. Released in March, his single ‘6AM In Brighton’ has already amassed 6.8 million views and with the video also filmed in his hometown, it showed his audiences an alternative side to UK rap. ArrDee’s debut freestyle ‘Cheeky Bars’, a delivery of witty and humorous wordplay, has racked up over 4.6 million post-release in January. Since his arrival on the scene, the driven ArrDee’s infectious charisma has warmed him to audiences and tastemakers alike, proving that now more than ever is his moment.
ABOUT VEVO:
Vevo is the world's leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop, and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers and Vewd.
