Artificial Endorsers
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence & Founder of MindfulMarketing.org
Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing. Or, have you ever thought ‘someone’ was a real person, only to realize they weren’t? This second kind of mistaken identity will become more common if one particular promotional trend continues.
In an age of artificial intelligence and deep fakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. Enter “virtual influencers”—digitally-developed endorsers who plug products not because they like the brand and want the money but because they were programmed to promote.
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7 Ways Blockchain Will Improve Digital Marketing and Advertising
Katrina Fernandez, SEO Specialist
Blockchain is normally associated with cryptocurrency such as Bitcoin, but it has much broader applications. The ability to verify both parties in a transaction and make a permanent public record of the exchange impacts all areas of business.
Blockchain is also set to disrupt a lot of the ways businesses do digital marketing and advertising. The good news is that many of these changes level the playing field and allow small companies to have the same access to consumers as larger ones. Here are seven ways blockchain will improve digital marketing and advertising.
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Are PR Agency Valuations Worth the Time and Money?
Art Stevens, Managing Partner, The Stevens Group
Let’s say you’re in the market for a new home. What do you do? You hire a broker to determine the current marketplace.
You give the broker information such as where you’d like to live, what type of house you want, what amenities need to be within driving distance and what price range you can afford. The broker goes through his database and identifies a house that meets your criteria. The house is listed for $300,000. That’s the value that the seller and his broker put on the house.
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Let’s Use the World Series as a Step Toward Understanding the Difference between Facts, Bias and Fake News
Leigh Fatzinger, Founder and CEO, Turbine Labs
I made sure to pick up a copy of
The Washington Post before my early flight home from D.C. the morning after the Washington Nationals won the World Series.
I had no intention of opening it, having already read the online edition. The paper is going into a box for safe keeping, with hopes that my children will someday remove it and read the story about a ball club essentially written off in June, only to claw back to win the whole thing in late October, on the road.
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The Future of Content Marketing and What We Should Expect
Nick Galov, HostingTribunal.com
There is no doubt that content marketing holds the number one spot for the most efficient and beneficial method of promotion and advertising in the world of the internet and social media. This marketing method has been around since the late 19th century and has revolutionized the way marketers connect and engage with their audience.
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Hidden Messages Behind Public Speaking
Thomas J. Madden, Chairman and CEO, Transmedia Group
Over the years I’ve coached a broad range of clients toward the goal of making their public speaking and media appearances more effective. My clients have included the CEO’s of many of the largest, most successful companies in America, which leads me to my first point.
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Does IPO Mean “Uh-oh!” for Competitors?
Amy Dardinger, Manager, Media Relations, SSPR
In 2018, 190 companies issued initial public offerings in the US. So far this year, many of the companies filing have been big names, and both Zoom and Pinterest had excellent debuts. For the most part, the major launches have been successful, generating headlines and positive movement on the stock market.
A successful public debut creates a halo effect – it will drive positive media coverage and boost stock prices for both Zoom and Pinterest. For other companies in the space, it makes these brands recognizable and formidable opponents in the marketplace.
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The Art of Financial Communications
Christine Dura, Senior Franchise Executive and Entrepreneur
In today’s complex and even hostile investor environment, a company can no longer rely on performance and strategy alone to connect with investors. No community is more critical, analytical, or hungry for information. Investors want to satisfy their voracious appetites for proving to themselves their portfolio is stable and growing. Investors come from financial institutions, business brokerages, personal investors, and financial advisers each of whom demand different communications techniques and presentation styles. Up until recently, investors only cared about seeing the numbers which were then supported by management strategy.
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How Top Brands Turn Their Leaders into Influencers
Making News with Your In-house Experts
November 8, 2019: Free Livestream - Research has found that journalists prefer to interview in-house spokespeople than 3rd-party experts for positive stories about your organization. Yet it seems harder than ever to get them interviewed. Join us as industry leaders share their insights on the best practices for a brand spokesperson to get their story out there and deliver it with authenticity. We’ll discuss message development, opportunities for broadcast coverage, social media video, training and preparation, developing story angles, the importance of representing diverse leaders as spokespeople, and more. The panel will be discussing Brand Visibility 2020, a survey of 366 journalists by D S Simon Media.
Register to download the survey.
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BitAngels NYC November Meeting – Featuring David S. Rose
(“New York’s Archangel”)
November 13, 2019: New York City - BitAngels co-founder Michael Terpin will conduct a fireside chat with early BitAngels investor David S. Rose, who has been described by Forbes as “New York’s Archangel”. Rose is the Founder and Chairman Emeritus of New York Angels and CEO of Gust, the global platform for entrepreneurial finance that connects over 800,000 early stage companies with over 85,000 investors in 3,500 angel groups, venture funds and accelerators. He is also a leading real estate investor and developer, a pioneer in the field of PropTech, and the blockchain expert for the Real Estate Board of New York’s Technology Committee. Rose and Terpin will also discuss the coming convergence of blockchain and real estate.
Gather with other crypto investors and founders at BitAngels on November 13 at the Polsinelli Law Office (600 Third Ave, 42nd floor). This breakfast event will provide an opportunity to learn about trends in the crypto economy, up-and-coming blockchain projects, and much more.
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After the Bell Panel Discussion: Tokenization, Institutionalization & Securitization of Blockchain: Addressing Possibilities & Realities
November 21, 2019: New York City & 10 December 2019 London
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Join the conversation! At this highly topical blockchain discussion, hear from leading experts & practitioners on issues including: Advantages to tokenization of assets; The rise of STOs & IEOs & what that means for the investor; Securitization – blockchain’s distributed ledger; combining with AI and other possibilities; How is this all going to be regulated and Institutional adoption: Crypto assets, blockchain – what is the status now and where will be next year? Speakers include: Pelli Wang, Managing Partner, Deer Creek; Renata Lowenbraun, VP – Legal, Privacy & Product, Payfone; Taotao He, CEO, Marto HG Digital Asset Group (MHG); Stylianos Kampakis, PhD, CEO & Instructor, The Tesseract Academy; Chief Data Officer, TechCity Ventures; Research Fellow, UCL Centre for Blockchain Technologies; Adi Ben-Ari, Founder & CEO, Applied Blockchain and others to be announced.
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The News Conference: Real & Powerful
December 3, 2019: Garden City, New York - Fair Media Council’s annual conference is the largest event in the country to bring the news media and community together for a day of open dialogue, mutual understanding & relationship building. Meet local, regional and national news media taking part in 12 breakout sessions designed to increase your media savvy. Breakfast & luncheon featured speakers, networking & exhibits round out this exclusive event.
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