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HVS Monday Musings: Rethinking Hotel Loyalty Programs in the Post-COVID World

By Mandeep S Lamba and Dipti Mohan

Hotel companies are redesigning their loyalty programs to meet the changing consumer demands. Read on to know more.


To view and download the full article, please click here

Universal Enterprises Sold Sheraton Maldives Full Moon Resort & Spa and W Maldives 

The Maldives-based Universal Enterprises (“UE”) has sold Sheraton Maldives Full Moon Resort & Spa (“SMFMRS”) and W Maldives (“WM”) for an undisclosed sum to a global private equity investor. SMFMRS is branded as an upper upscale property with 176 keys situated within 15 minutes speedboat ride from Male International Airport while WM is branded as a luxury property with 70 keys located within 25 minutes away from Male International Airport. Both properties have more than five food and beverage outlets and features a swimming pool, a spa centre and a fitness centre. Both properties are managed by the Marriott International and is the first ever portfolio deal transacted in Maldives. Maldives as a resort-based destination has shown resilience in terms of market demand even during the pandemic period. 

Best Western Sanctuary Inn Tamworth was Acquired for more than AUD18 Million

Best Western Sanctuary Inn Tamworth was acquired off-market by Australia-based Elanor Hotel Accommodation Fund (“EHAF”) for in excess of AUD18 million. Located within the central business district of Tamworth, New South Wales, the 60-key property features one food and beverage outlet, conference and event spaces, a salt water swimming pool and a fitness centre. The property is situated on a 10,000 square metre land parcel with favourite zoning, and is one of the few international brand hotels in Tamworth. The acquisition reflected an initial yield of 8.5%, and this will be the 15th property EHAF holds in Australia. The 109-key Ibis Styles Tamworth which is located near to the Best Western was also transacted in 2021.

Eco Village Mission Beach Sold for almost AUD3 Million to a Southern Investor in Australia

Tropical North Queensland’s Eco Village Mission Beach (“EVM”) was sold to an Australia-based accommodation operators along with two business partners for approximately AUD3 million, which represents a per key rate of AUD150,000 with a yield of 7.0%. The resort offers 17 bungalows, a couples retreat, a resort-style pool, and one food and beverage outlet. The property is situated on a 9,080 square metres site with a unique rainforest feel and only a few steps to the scenic Mission Beach. This is the first time the property has changed hands since it was developed in 1992. The sale process for the Eco Village Mission Beach attracted strong interest from established hotel investors and operators, together with a number of new market entrants.

DoubleDragon Acquires a 9,000 Square Metres of Land in Hokkaido for Hotel Development

Subsidiaries of The Philippines-based DoubleDragon Properties Corp. has acquired a 9,000 square metres of land in Niseko, Hokkaido for their first international Hotel 101 development. The upcoming Hotel 101 – Niseko is expected to be patronized by local Japanese domestic travellers as well as international guests, especially the Filipino travellers. Hotel 101 is famous for its typical or similar in size room that caters to the mid-end market, and this will be Hotel 101’s first international hotel. The current Hotel 101 is located in Metro Manila, where the 518-key property has achieved an average occupancy rate of 96.03% in 2021.

Absolute Share Price Performance, as of 1 July 2022

Closing Share Price

1 July 2022

24 June 2022

% Change

Australia Stock Exchange (ASX)

Elanor Investors Group

1.63

1.77

-7.6%

Event Hospitality & Entertainment Ltd

13.59

13.62

-0.2%

General Property Group

4.39

4.43

-0.9%

Mirvac Group

2.08

2.13

-2.3%

Bangkok Stock Exchange (THB)

Central Plaza Hotel Public Co Ltd

44.00

43.25

1.7%

Dusit Thani Public Co Ltd

11.30

11.70

-3.4%

The Erawan Group Public Co Ltd

3.94

3.92

0.5%

Grande Asset Hotels & Property Public Co Ltd

0.20

0.19

5.3%

Laguna Resorts & Hotel Public Co Ltd

30.75

31.25

-1.6%

Minor International Public Co Ltd

34.50

34.00

1.5%

S Hotels and Resorts Public Company Limited

4.44

4.42

0.5%

China Shanghai Stock Exchange (RMB)

Jinling Hotel Corporation Ltd

10.87

9.75

11.5%

China Shenzhen Stock Exchange (RMB)

Huatian Hotel Group Co.,Ltd.

5.30

3.92

35.2%

Guangzhou Lingnan Group Holdings Company Limited

12.12

11.25

7.7%

NASDAQ (US$)

Huazhu Group Limited

39.15

35.56

10.1%

Hong Kong Stock Exchange (HK$)

Miramar Hotel & Investment Co Ltd

13.96

13.90

0.4%

Regal Hotels International Holdings Ltd

3.14

3.15

-0.3%

Sino Hotels Holdings Ltd

1.94

1.99

-2.5%

The Hong Kong & Shanghai Hotels Ltd

7.25

7.07

2.5%

Shangri-La Asia Limited

6.46

6.20

4.2%

National Stock Exchange (INR)

Chalet Hotels Ltd

314.80

305.50

3.2%

IHCL (Taj Hotels, Resorts & Palaces)

222.10

226.90

-2.1%

EIH (Oberoi Hotels & Resorts)

124.40

125.45

-0.8%

Hotel Leela Ventures

9.45

8.75

8.0%

Lemon Tree Hotels Ltd

60.50

62.70

-3.5%

Korea Exchange (KRW)

The Shilla

68,700

68,900

-0.3%

Singapore Stock Exchange (S$)

Amara Holdings Ltd

0.33

0.34

-1.5%

ARA Htrust (US$)

0.47

0.47

0.0%

Ascott Residence Trust

1.13

1.11

1.8%

Banyan Tree Holdings Limited

0.27

0.27

1.9%

CDL Hospitality Trusts

1.26

1.29

-2.3%

Eagle Htrust

0.14

0.14

na

Far East Hospitality Trust

0.64

0.63

1.6%

Frasers Hospitality Trust

0.70

0.70

-0.7%

Hotel Grand Central Ltd

1.02

1.02

0.0%

Hotel Properties Ltd

3.54

3.55

-0.3%

Mandarin Oriental International Ltd (US$)

1.89

1.86

1.6%

Stamford Land Corporation Ltd

0.40

0.40

0.0%

Taiwan Stock Exchange (NT$)

Formosa International Hotels Corporation

166.00

164.50

0.9%

The Ambassador Hotel, Ltd

32.15

32.00

0.5%

Tokyo Stock Exchange (JPY)

Japan Hotel REIT Investment Corp.

66,200

64,000

3.4%

Imperial Hotel, Ltd

1,817

1,803

0.8%

Red Planet Japan Inc

53

53

0.0%

For the latest in the hospitality industry, please visit: http://www.hvs.com/. You are also welcome to contact the following personnel. 


Hok Yean Chee, Regional President – HVS Asia Pacific hychee@hvs.com


Mandeep S. Lamba, President, South Asia – HVS Anarock mlamba@hvs.com


Mei Leng Ho, Senior Vice President – HVS Singapore mlho@hvs.com


Florian Kittler, Managing Director – HVS Executive Search Europe & Asia Pacific fkittler@hvs.com

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