Aspire Earns Award for Community Marketing Campaign
Aspire earned a 2022 Excellence in Innovation Award from the Indiana Chamber Executives Association (ICEA) for our “Slanting the Playing Field in Your Direction” community marketing campaign. ICEA is the professional association of chambers of commerce in Indiana. The campaign’s objectives were to target high value demographics to promote Johnson County as an ideal place for business and residential location and to generate local business community pride and excitement.
Aspire collaborated with marketing agency Hirons to place a full-page ad in the January 2022 College Football National Championship game official program (page 121). Aspire then applied the creative elements to develop a print and digital marketing campaign to promote the community to site selectors and market Aspire to prospective member investors.