Coldwell Banker Willis-Smith of New Bern is merging with the Coldwell Banker Advantage network, forming a powerful new alliance in real estate. The strategic move was designed to enhance the client experience and expand the geographic presence of the Coldwell Banker Advantage Family of companies, which include Coldwell Banker Sea Coast Advantage, Coldwell Banker Advantage, and Coldwell Banker Chicora Advantage.
Company leaders said the growth strategy is centered on providing a range of benefits for agents, buyers and sellers, such as advanced technology to streamline transactions, enhanced social media campaigns and a broader referral network. Other synergies include an extensive marketing presence, a comprehensive training program, and a state-of-the-art virtual Technology Help Desk for agents and customers.
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