Media Contact

August 30, 2018

Claire Sereiko
(312) 673-4984

Learn How to Coach for Sales Success at
University of Innovative Distribution (UID) In-A-Day

CHICAGO - 56% of salespeople say they are not being coached the right way, and 57% of salespeople want more coaching from their managers. University of Innovative Distribution (UID) In-A-Day offers a solution. Held on November 6 in conjunction with the 2018 NAFCD + NBMDA Annual Convention in Dallas, TX, this new, one-day workshop is dedicated to teaching sales leaders how to create a value-added sales culture and enhance their coaching abilities. Topics covered include:

  • How to build and sustain the value-added movement
  • Recruiting and selection
  • Setting sales objectives
  • Training and developing
  • Compensation and motivation
  • Coaching your sales team

Paul Reilly, President of Reilly Sales Training, will be leading the workshop. "The sales department is a foundational pillar of any distribution or supplier company, no matter the product, and you have to invest in your people if you that pillar to remain strong for years to come. After leaving UID In-A-Day, sales managers will be equipped with the knowledge they need to aggressively compete in the marketplace and generate higher profits by extracting more value from their teams."

UID In-A-Day also offers a sneak peek into University of Innovative Distribution (UID) which takes place March 10-13, 2019 in Indianapolis, IN. “We have dozens of members who attend UID every spring,” says Kevin Gammonley, NAFCD and NBMDA Executive Director. “For those who are new and curious, UID In-A-Day allows them to explore UID further while in town for the NAFCD + NBMDA Annual Convention. And for those who are longtime UID attendees, they can maximize their educational takeaways by choosing to participate in UID In-A-Day.”

Separate registration is required to attend UID In-A-Day. Attendees can save up to $200 if they register for UID In-A-Day and the 2018 NAFCD + NBMDA Annual Convention prior to September 14. Learn more and register today at



NAFCD is a North American, not-for-profit trade association serving distributors and suppliers of floor covering materials and related products. Its purpose is to enable wholesale floor covering distributors to be the most effcient, professional and profitable vehicle for bringing their suppliers' product to market resulting in the highest degree of customer satisfaction. For more information, visit


NBMDA is a trade association representing the leading wholesale distributors of wood panels, surfacing materials, cabinet hardware, finishes and related products. Membership is comprised of distributors and suppliers that serve the independent building material, and kitchen and bath dealer as well as those that serve production companies involved in cabinetry, architectural woodwork, stock woodwork, store fixtures, solid surface fabricating, plastics fabricating, general and specialty woodworking industries. For more information, visit

North American Association of Floor Covering Distributors
Phone: (312) 321-6836

North American Building
Material Distribution Association

Phone: (312) 321-6836
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