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Visit Expo's World-Renowned Trade Show

Open Tuesday, October 4 - Friday, October 7

Discover why World Dairy Expo's Trade Show was named one of the Top 100 Trade Shows in the United States in 2021. With 650 participating companies, Expo's Trade Show is the largest dairy-focused trade show in the world and is designed around helping today's producers become more profitable. 

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Participating Companies

Your time is valuable, and a little research before arriving in Madison can make all of the difference. The 650 companies found at Expo can be sorted through by category of product, keyword or company name using the participating companies list. This list is available all year, so whenever you are looking for something new or want to learn what your options are, come back to this list. 

When you use this tool in the WDE mobile event app, you can favorite companies and their booth locations will be highlighted on your interactive map! A great way to not miss anything you want to see. 

See List

Innovation Unveiled

World Dairy Expo is a new product oasis - from new brands to new services to new research - it can all be found in Expo's Trade Show. This list of new products has been submitted by exhibiting companies for you to explore before or after your time in Madison. 

You can also learn more about products, services and research new to the industry since last year's World Dairy Expo from the experts in the Knowledge Nook

Discover New Products

Plan Your Route with Expo's Mobile App

In addition to the participating companies list on our website, you can always have the list in your pocket when you download the WDE mobile event app! 

The mobile app provides 24/7 access to maps, exhibitor lists, and more to make the most of your Expo experience!

When you create a user account, the app becomes completely customizable. You can create your own schedule, map out "must-sees" in the Trade Show, and more.

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Volunteer at World Dairy Expo!

World Dairy Expo would not be possible without the help of hundreds of volunteers during the week of the event. Due to the size and nature of Expo, there are a variety of volunteer opportunities from working in the Purple Cow Gift Shop to helping with 4th grade school tours. If you're interested in volunteering at WDE, please complete our Volunteer Interest Form and a WDE staff member will be in touch!

Complete Form

The Dairy Show Episode Highlight

It's time to meet our final Recognition Award Winner, Shelly Mayer!

Shelly, Expo's Industry Person of the Year, is the Executive Director of Professional Dairy Producers PDPW and a partner in Mayer Farms, Folk Song Farm and Mayer Farms Beef.

Learn more about Shelly on episode 45 of The Dairy Show!

Listen Now

Historical Highlights

A memorable and iconic component of World Dairy Expo is the annual theme and Showring display. 2009 embraced the legends in the dairy industry with the theme "Legendary." The Showring represented everything in a ballpark, from the infield display and dugouts to the Hall of Fame banners of previous Supreme Champions.

Harvue Roy Frosty EX97-2E is one of the few Supreme Champions that has claimed the title back-to-back, being named Supreme Champion in 2009 and 2010.  She was a three-time All-American winner, claiming this title in both 2009 and 2010, in addition to 2007 as a Senior Three-Year-Old. You can learn more about Frosty here.

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