Attendance Awareness Campaign Update

A project led by Attendance Works

August 13, 2025

Inspiring Change Through Bright Spots!


While many things have changed, the basics of how to motivate attendance and participation in school remain steady. During the 2024-25 school year, we saw schools, districts and states adopt effective practices that led to improvements. In our August 6th webinar, staff with Kansas City Kansas Public Schools and the West Virginia State Department of Education shared their approaches and attendance gains. 


Have you used the data from the prior year to see which schools in your district reduced chronic absence or had comparatively better results? The next step is to engage in qualitative data gathering to identify what works to improve attendance in your community. Learn more in the What Works in Our Community toolkit


Once you find out what is working, share the results. Consider inviting school leaders to talk about their successes in district-wide professional development. Or write about it. For example, see this bright spot fact sheet and these stories about Sanger High School, Reedley High School and Ramona High School. These bright spots will inspire local educators and the public by showing that chronic absence can be solved.  


Invite the media to cover your school or district’s accomplishments. A reporter wrote about the attendance improvements in one district among kindergartners in three articles, including Kindergartners are missing a lot of school. This district has a fix.


State and local superintendents will share how they are using collaborative, data-informed approaches to improve attendance and engagement at an event sponsored by EdTrust, Nat Malkus with AEI and Attendance Works. Join us virtually or in person on Aug. 21, 3-4:50 pm ET to hear what is working as we renew the call to cut chronic absence by 50% over five years. Register today!

You are our Foundation! We rely on contributors like you to help us keep Attendance Works resources free for everyone. Join our movement and donate today!

Attendance Awareness Webinars


Don't miss this opportunity to learn, connect and discover new ideas. 


Family Engagement is the Foundation for Attendance and Learning

Wednesday, September 24, 12 pm–1:30 pm PT / 3 pm–4:30 pm ET. Register!


Missed a webinar? You can find the recordings and materials on our webinar page.


Help to spread the word! Sample social media.


👪 Families as partners are vital for improving attendance! Join @attendanceworks on 9/24 for a webinar showcasing how schools are building relationships with families to improve attendance. 🔗 Register today! https://www.attendanceworks.org/resources/webinars/ #HereTodayReadyForTomorrow

Attendance Tool Spotlight


Education Week has developed a one-page handout with practical strategies that elementary schools can put in place to teach their students how to manage their emotions and behavior, according to experts.

 

Keep all students up-to-date on immunizations using the Public Health Foundation toolkit with evidence-based strategies, parent handouts, newsletter blurbs and social media content for educators to share with families. Healthy students are less likely to be chronically absent.


Welcome incoming 9th graders with a friendly competition in the Summer Bridge Amazing Race from Connecticut RISE Network. Teams of students and one staff member snap pictures of each stop to document their race around the campus. This type of engagement helps create a sense of belonging that is essential to motivate showing up to school. 

Attendance Celebrations


Spark SF Public Schools, in partnership with San Francisco Unified School District launched Be Here! a 6-week social media PSA campaign with weekly attendance/belonging themes. Businesses, community-based organizations, government agencies and education champions will join together to spread one clear message: Be Here! Because school is where students grow, connect, and thrive. 

State News


The Georgia state legislature’s new study committees are looking into a comprehensive, prevention-oriented approach to improve student attendance and engagement.

 

And, we are delighted to announce that Richard Woods, State School Superintendent in Georgia, has joined the national 50% Challenge to reduce chronic absence!

School and District Leadership PD


Struggling with chronic absence in your school or district? Our fall virtual training series offers practical support using a team approach at every school. Secure your spot today for our E-Learning Series for Educators. Contact Cecelia Leong if you are interested in an e-learning series tailored for schools in your district.

Partner Spotlight


Communities In Schools has been helping students achieve in school, graduate and go on to bright futures for more than 30 years. Its mission is to surround students with a community of support, empowering them to stay in school and achieve in life.


CIS launched a campaign to boost student attendance. Learn more in How Communities in Schools grew a partnership with Whataburger to support the CIS Being Present Matters campaign, and take advantage of the Being Present Matters social media toolkit.


Everyone Graduates Center combines analysis of the causes, location, and consequences of the nation’s dropout crisis with the development of tools and models designed to keep all students on the path to graduation. That includes tracking of early warning indicators, including chronic absence.


EGC’s Attendance Solutions Network is a free service that provides districts with support to reduce chronic absence, increase student engagement, and build upon prevention strategies for the 2025-26 academic year and beyond. Learn more.

Campaign Convening Partners

See the full list of Attendance Awareness Partners here.

Campaign Sponsors


Attendance in the News


Alabama holds one of the lowest student absenteeism rates in the country, study finds, WSFA 12, July 30, 2025


Uniforms, food, support: Caddo Parish tackles truancy's root causes, KTBS, August 7, 2025


Adding bus stops, serving biscuits and gravy, and catching butterflies: How schools are tackling absenteeism, The Hechinger Report, August 11, 2025

Attendance Works is a non-profit, national and state initiative. Our mission is to advance success in school and beyond for all students by reducing chronic absence. Find free downloadable resources, research, consulting services and more on our website: www.attendanceworks.org


For more information contact: info@attendanceworks.org

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