Attendance Awareness Campaign Update

A project led by Attendance Works

September 12, 2022

Celebrating Attendance,

Raising Awareness!

Spreading the message about good attendance at the start of the school year can get everyone off to a good start. Messaging can help families and students realize that daily attendance is key to reaching their dreams of a successful future. Keep the tone positive, respectful and supportive, whether you are speaking face-to-face or in writing.

School staff and community partners should be able to explain that daily attendance matters, not only for academic success, but because school offers opportunities to build relationships and develop skills such as listening, paying attention, problem-solving and self-regulation, all which are needed to grow and learn. Check out the R.E.A.L. (Routines, Engagement, Access to Resources, and Learning) toolkit to clarify the value of school and tackle any lingering misperceptions.

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Will you help us get more kids back in school? Our ability to provide free resources depends on contributions from people like you. Donate today.

Hedy Chang, Executive Director
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Attendance Tools

Share back-to-school messaging about the importance of attendance for in-person and distance learning. Copy and paste messaging about chronic absence, or download zip files for NEW images you can post to Facebook, Twitter or your website. Find it all on our social media page.  

Ensure outreach is conducted in families’ home languages and draws upon family cultures. Our Handouts for Families, with tips for how to create routines, have been translated into five languages. Find the handouts

Consider using our tips for getting family contact information, Strategies for Connecting with Students & Families, which includes A Guide to Conducting Home Visits. Download the Strategies.

Policy Spotlight

The U.S. Department of Education released a back-to-school checklist for parents and families to help them talk with school and district leaders about how they are supporting students as they recover from the impacts of the pandemic. It lists evidence-based practices, which districts are encouraged to implement using Covid relief funds. Find the family checklist

Attendance Awareness Celebrations

The Cleveland Metropolitan School District held a pep rally on Sept. 7 to relaunch its “Get 2 School, You Can Make It!” attendance campaign that was making strides before the pandemic caused chronic absenteeism to spike. Read more. Watch a video clip of the rally via wkyc studios

Atchison Public School District in Kansas spread the word highlighting strong attendance in the short video, The Monday Minute  Attendance Awareness Month. Watch!


Register today for AAC Webinar #4: What Works to Sustain Engagement and Attendance? Wednesday, September 28, 2022. Speakers from Connecticut, Baltimore, Maryland and the Menominee nation in Wisconsin will share how they use data to inform action, engage local partners, and build capacity to ensure their approaches both achieve results and are sustainable. Sign up here.  

Do you enjoy Twitter? Meet us @attendanceworks for a #MentalHealthChat co-sponsored by AASA, FutureEd and Attendance Works, on September 13, 2022, 4:00 pm ET. More details to come!

Join IEL and the Coalition for Community Schools’ Next Generation Coalition on Thursday, September 22nd at 6:00 pm ET for their first Youth Town Hall of the 2022-23 academic year addressing a variety of challenges. Register.

Partner Spotlight

The Healthy Schools Campaign is dedicated to making schools healthier places for all students. HSC provides leadership development and tools to school stakeholders and advocates for better access to nutritious school food, physical activity, school health resources and clean air to shape children’s lifelong learning and health.

HSC is hosting the Change for Good forum, a virtual event highlighting important efforts to address the national crisis in student mental health, on September 14. State and local leaders will share their successful and innovative strategies, along with federal agency staff who will describe what their agencies are doing to address student mental health. Register.

Since 1964, the Institute for Educational Leadership (IEL)  a nonprofit, nonpartisan organization  has been at the forefront of innovative efforts that bring together leaders across the various sectors of education (P-20), workforce development and child- and youth-serving systems. IEL builds partnerships across institutional boundaries, helping tackle leadership challenges and leverage the resources of multiple partners to foster reform.

IEL’s Youth Voice in Community Schools guide will assist Community School practitioners in creating opportunities for youth leadership in their schools and communities. Find the guide.

Corporate Sponsors

Thank you AAC 2022 Corporate Sponsors! Your support helps to make it possible for us to offer – at no charge webinars and resources that equip everyone to improve student engagement and attendance.

RaaWee K12 provides a highly robust collaboration platform where school districts implement best practices for tracking students’ attendance and managing interventions.
Safe and Civil Schools empowers educators to create safe and supportive school environments that promote student learning and lifelong success.

Attendance in the News

La Crosse County schools collaborate to reduce chronic absenteeism, La Crosse Tribune, September 7, 2022

Public schools face challenges in keeping students in the classroom, Prism, September 7, 2022

Perspective | Back to school, where attendance could not be more important for learning and reading success, EducationNC, August 31, 2022

Sample Tweet

Absenteeism is a lost opportunity to learn, build relationships and access supports. We can’t afford to think of absenteeism as merely a lack of compliance with school rules. #SchoolEveryDay

Campaign Convening Partners
See the full list of Attendance Awareness Partners here.

Attendance Works is a non-profit, national and state initiative. Our mission is to advance student success and reduce equity gaps by addressing chronic absence. Find free downloadable resources, research, consulting services and more on our website:

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