Attendance Awareness Campaign Update

A project led by Attendance Works

September 25, 2025

Drive With Data!


Research shows that children who miss 10% or more of the first month of school are more likely to be chronically absent by the end of the year! The Maryland State Department of Education analyzed attendance data from the 2023-24 school year and found that this pattern still holds true post-pandemic. 


Effective approaches to reducing chronic absence rely on real-time, actionable student data to see which students or groups of students need additional support. Review September’s data and reach out to students and families who have already missed two or more days of school to build a relationship; prioritize students who were chronically absent last year.


Your school and district team should review chronic absence data broken down by school, grade, classroom, student group or neighborhood to detect barriers requiring system-wide solutions. Learn more about data informed teams.


Urban Institute has released a new analysis of state-level math and reading data, shedding light on post pandemic high school achievement trends. The findings highlight that in spring 2024, levels of absenteeism reported by students dropped slightly in 4th and 8th grades but continued to climb in the 12th grade. 


In a new opinion piece in The74, we teamed up with Elaine Allensworth, executive director of the UChicago Consortium on School Research to field the question “Do students still need to go to school every day?” Our answer is a resounding yes, and we provide examples of how schools and districts are improving student attendance and engagement with data, outreach and support. 

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Attendance Awareness Webinars


Over 6,000 people registered for the final AAC webinar on 9/24, Family Engagement is the Foundation for Attendance and Learning. Thanks to everyone who joined us. If you missed it, consider watching with a group and follow it up by sharing what you learned. Check out our webinar discussion guide. Everyone who registered will receive a link to the recording and presentation slides.

Attendance Celebrations


Suncoast Campaign for Grade-Level Reading is celebrating with a music video with the song, Strive for Less than 5 Days Absent.


Read to Grow Johnston County has launched its fourth annual Poster Contest in celebration of Attendance Awareness Month. The contest invites students in kindergarten through fifth grade to design posters that show why regular school attendance matters.


Each Wednesday through the month of September, the Dallas Independent School District is celebrating Attendance Awareness Month by promoting strong, consistent attendance habits that will set students up for success at all grade levels.

Attendance Tool Spotlight


Teachers say the number one way for parents to know how their child is achieving is to ask the teacher. The Learning Heroes Go Beyond Grades campaign has free tips, tools, videos and more (in English and Spanish) to support families and teachers teaming up throughout the year. 


In case you missed it: We updated our Root Causes downloadable worksheet to help determine the primary reasons for absences in your district or school. Check it out on the updated Root Causes website page.

 

Listen to The Edumyseat Podcast where Josh Newman interviews Hedy Chang. Together they unpack attendance and chronic absence data, the policy gaps and the human stories behind the numbers.

State News


High chronic absence rates are taking an extra toll on districts in California because school funding is based on average daily attendance, not enrollment. In July, California’s new attendance recovery policy came into effect. What can districts and students gain if the policy is implemented effectively, and what might be lost with poor implementation? Read our opinion piece in EdSource. 

Research Spotlight


Kindergarten chronic absence rates are the highest in California. Families In Schools held focus groups with Latino parents and caregivers of kindergarten students to identify what is working well in supporting their children’s attendance. Find more in Addressing Chronic Absence Among Latino Kindergartners in LAUSD: Insights from Latino Parents to Inform Solutions. 


Learn about the FIS report, developed in collaboration with the Los Angeles Unified School District, in Kindergarten is important, but illness, tears make chronic absenteeism a challenge in the Los Angeles Times. 

Event Spotlight


The Ohio Department of Education and Workforce is holding an attendance webinar series with monthly webinars through May. Register for the next webinar on October 14 at 12 PM, Expanding Career Tech Education to Improve Attendance.

District Leadership PD


We’re excited to share that, thanks to generous foundation funding, we are able to offer enrollment in our Professional Leadership Attendance Network (PLAN) at a deeply reduced rate of $3,000 per participant (normally $10,000). PLAN is not a webinar series — it is an intensive, six-month professional network designed to equip district leaders with the tools and systems needed to effectively reduce chronic absence. Learn more here and contact Lorri Hobson (Lorri@attendanceworks.org) and Zach Freeman (Zach@attendanceworks.org)

School and District PD


Save the date for the spring classes of the three session, Attendance Works Professional E-Learning series. Classes begin in January 2026!

Partner Spotlight


United Way Worldwide is engaged in nearly 1,800 communities across more than 40 countries and territories worldwide. UWW brings people and organizations from all sectors of society together to improve education, income and health, the building blocks for a better life and stronger community.


United Way Worldwide connects families and neighbors, schools and community agencies to support young people, from early childhood education to college and career success. Learn more.

Sponsor Highlights


Kaiser Permanente Thriving Schools, a sponsor of the Attendance Works campaign, has published a blog post highlighting the steps schools and communities can take to support student health, well-being and success.


We interviewed Saleem Qazi, CEO and founder of AAC sponsor RaaWee K12 Solutions, about what motivates his company to support the Attendance Awareness Campaign.


AAC sponsor School Technology interviewed the assistant superintendent of student support and development at Consolidated High School District 230 in Illinois to hear how the district is addressing chronic absence. Read the Q&A.


AAC sponsor TalkingPoints published a blog post celebrating Attendance Awareness Month and this year’s campaign theme, Here Today, Ready for Tomorrow!.

Campaign Convening Partners

See the full list of Attendance Awareness Partners here.

Campaign Sponsors

Attendance in the News


Every Day Counts: Building School-Based Attendance Teams, NAESP, September 6, 2025


ROE #33 Joins National Campaign to Improve School Attendance This September, WMOI Radio, September 5, 2025


Finding ‘a hook’: How these Maryland schools are reducing chronic absenteeism, Baltimore Sun, September 3, 2025

Attendance Works is a nonprofit, national and state initiative. Our mission is to advance success in school and beyond for all students by reducing chronic absence. Find free downloadable resources, research, consulting services and more on our website: www.attendanceworks.org


For more information contact: info@attendanceworks.org

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