Attendance Awareness Campaign Update

A project led by Attendance Works


September 26, 2024

A Healthy School Community!


Health-related concerns still top the reasons families give for student absences. We’ve collected resources below to assist schools and districts to help reduce and prevent unnecessary health-related absences. 


Our When is Sick Too Sick for School handout is newly designed to help communicate with families about when to send a child to school if they show signs of illness. Download this and our other handouts for families about supporting a student who may have anxiety, and for families, schools and outside partners about keeping students healthy and in school. 


Pediatricians and other health care providers can be vital allies in helping schools and districts reduce unnecessary health-related agencies. The American Academy of Pediatrics is recognizing Attendance Awareness Month with an online “hub” with resources and tools on school attendance for health care providers.


Read our blog post offering tips for pediatricians and health care providers, Preventing Health-Related School Absences published by Kaiser Permanente’s Thriving Schools. 


As we enter the new school year, it’s important for both educators and families to be aware of the growing challenge of school avoidance since it has significant implications for children’s mental health and school dropout rates. Read our guest blog post, The Hidden Struggle of School Avoidance.


Looking for sample social media to share the news about Attendance Awareness Month? Find sample language and images you can download on the AAC website. #BePresentBePowerful! 

Donate now

Reducing today’s high levels of chronic absence requires a continual focus on engagement, support and the rebuilding of routines. Donate today to help propel the push for a full educational recovery.

Attendance Awareness Webinars

Did you miss yesterday's webinar #4, Leadership For Sustainability: Superintendents Making a Difference, September 25, 2024? We'll post the recording in 72 hours on our website. In the meantime, find recordings of the other 3 AAC webinars on our website today.


Help to spread the word! Sample social media


📢 Attendance Awareness is a year-long effort! Watch the AAC webinar recordings to hear district & school level strategies that are motivating students & families to attend. https://www.attendanceworks.org/resources/webinars/ #BePresentBePowerful 

Attendance Celebrations


Valley of the Sun United Way in AZ kicked off the school year with attendance awareness materials including year-long sample social media messages with ready-to-use design templates that can be downloaded and shared across social platforms. The site includes a tailored Attendance Awareness Month proclamation for local leaders.


Chesapeake Public Schools in MD called attention to Attendance Awareness Month with a news article on the district website including offering five “little things” families can do to help encourage regular school attendance.

State News

State level health organizations such as chapters of the American Academy of Pediatrics, National Association of School Nurses or School-Based Health Alliance are invited to join the Attendance Awareness Campaign as state collaborating partners. Interested organizations can contact info@attendanceworks.org


Getting Back to Class: How States Are Addressing Chronic Absenteeism, an article by the National Conference of State Legislatures shares examples of state policies designed for addressing the underlying issues behind chronic absence, establishing outreach services to forge relationships and enhancing data collection practices.


California State Superintendent of Public Instruction Tony Thurmond earlier this year named the 23 school attendance review boards that were designated as model programs. The Model SARB Recognition Program identifies and recognizes multi-tiered school attendance improvement programs at the district or county level.

Attendance Tools

CDC released consolidated, evidence-based guidance for preventing the spread of infections in K-12 schools. The guidance includes everyday actions that schools can take to prevent and control the spread of respiratory and stomach viruses and illnesses, such as influenza and norovirus, and bacterial illness, such as strep throat.


Often healthcare providers don’t know that students are missing too much school. The Chronic Absenteeism Reduction Effort (CARE) is a partnership between educators and healthcare sectors to share attendance data to better support the health and achievement of Washington DC youth.


Along with Attendance Works, the AAP has developed 15-20 minute trainings on health school topics for school health staff, related health professionals and their teams. Visit the Learning Burst Library to find “Addressing Chronic Absenteeism from School”.

Research Spotlight

There is great potential for pediatric health care systems in the U.S. to address chronic absenteeism, including using school attendance data and collaborations between school and health systems. Read A Role for Health Systems in Addressing Chronic Absenteeism published in JAMA.


Tackling Chronic Absenteeism: How Community Schools Are Reengaging Students, Learning Policy Institutes’ new report draws upon the research of four California community schools and shares how the strategy enabled them to increase school attendance.

Event Spotlight


Join Engage Every Student on September 26, 2024, at 2:00 p.m. ET for a webinar to learn how afterschool programs can help reduce chronic absenteeism. We’re moderating the discussion about strategies and resources that schools and families can use to ensure students stay on track in school 


We’ve teamed with the California Collaboration for Educational Excellence on a free webinar, Chronic Absenteeism Bright Spots Series: Elevating School Attendance Through Meaningful Engagement in California, on Tuesday, October 1, 2024. Register.  


Join Hedy Chang for the Fireside Chat: The Evolving Nature of Chronic Absenteeism: Exploring How Attendance Has Shifted in The United States in the Aftermath of the Pandemic, a plenary held on October 30th at the International Network for School Attendance conference in New Orleans. Register for the conference.

Partner Spotlight


The National League of Cities (NLC) is dedicated to helping city leaders build better communities, and serves as a resource to and an advocate for the more than 19,000 cities, villages and towns it represents. The Institute for Youth, Education, and Families’ Education and Expanded Learning team helps municipal leaders take action on behalf of the children, youth, and families in their communities.

United Way Worldwide is engaged in nearly 1,800 communities across more than 40 countries and territories worldwide. We bring people and organizations from all sectors of society together to improve EDUCATION, INCOME AND HEALTH, the building blocks for a better life and stronger community. 

  • About one in every four students in the US can't afford school supplies at the start of school. In response, United Ways across the U.S. mobilize communities to donate school supplies and backpacks for students whose families can't afford back-to-school shopping. Read about the Stuff the Bus initiative.

Corporate Sponsors


A special thanks to the corporate sponsors who have already committed to supporting our 2024 Attendance Awareness Campaign. Their investment makes it possible for us to provide you with free strategies and materials.

Attendance in the News

Confronting chronic absenteeism: NYC schools lean on data, tap peer-to-peer support, Chalkbeat New York, September 23, 2024


Chronic absenteeism decreases at Nevada schools, proficiency rates improve, The Daily Indy, September 20, 2024

Campaign Convening Partners

See the full list of Attendance Awareness Partners here.

Attendance Works is a non-profit, national and state initiative. Our mission is to promote equal opportunities to learn and advance student success by reducing chronic absence. Find free downloadable resources, research, consulting services and more on our website: www.attendanceworks.org


For more information contact: info@attendanceworks.org

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