Attendance Awareness Campaign Update

A project led by Attendance Works

September 4, 2025

Celebrating Attendance Awareness!


The start of school offers an important opportunity to establish a positive school climate. Begin by taking action to strengthen and forge relationships to rebuild or make new routines and rituals to create a community at school.


Building relationships with students in the first weeks of school can improve classroom management for the rest of the year. Actions include being intentional about the posters, decorations, and learning aids you choose for your classroom, or classic relationship-building strategies like positive greetings at the door or playing the name game. Check out Edutopia’s short video 4 Ways to Start Connecting With Students in the First Week Back.


School leaders can use the start of school to share why attendance matters and share what’s in place. Listen to a short video with the Superintendent of NOLA Public Schools, Fateama Fulmore, sharing what’s in store for students and families in the new year.


Governor Dan McKee, Commissioner Angélica Infante-Green, and the Rhode Island Department of Education launched the 2025 Attendance Matters RI Student Video Contest. All Rhode Island public high school students are encouraged to use their creativity and talent to promote the importance of consistent school attendance. 


Wherever possible, establish and maintain ongoing two-way communication, including collecting up-to-date contact information and encouraging families to ask for assistance if they face barriers such as transportation issues, job loss, unstable housing arrangements or health concerns.

Together, we're making progress. Help us keep Attendance Works resources free for everyone. Join our movement and donate today!

Attendance Awareness Webinars


  • Join the final 2025 AAC webinar: Family Engagement is the Foundation for Attendance and Learning, Wednesday, September 24, 12 pm–1:30 pm PT / 3 pm–4:30 pm ET. 👉 Learn more and register
  • Missed a webinar? Find the recording and materials on our website


Help to spread the word!


📚 Strong family engagement boosts attendance! Join @attendanceworks on Wed., Sept. 24, 12 pm PT / 3 pm ET for a free webinar: Family Engagement is the Foundation for Attendance and Learning.

🔗 Register: https://www.attendanceworks.org/resources/webinars

#HereTodayReadyForTomorrow

Attendance Tool Spotlight


We just updated our popular, free quantitative data tools, designed for school districts. Known as the DATTs (District Attendance Tracking Tools) and SATTs (School Attendance Tracking Tools), the tools are self-calculating Excel spreadsheets accompanied by handbooks with guidance. Learn more.

Attendance Celebrations!


In Georgia, Mrs. Turner’s class won the attendance incentive for having the best attendance school-wide last week at Long Branch Elementary School. Students enjoyed a day with their favorite stuffed animals!


In Iowa, Crestview School of Inquiry in Clive, Iowa, celebrated a major drop in chronic absence—from 22% two years ago to just 5% this school year—with a live goat party. The improvement came after launching a “GOAT” attendance initiative, awarding weekly trophies for top attendance and engaging families through outreach and the motto “be you, be here, belong.”

State News


We’re delighted that California has joined The 50% Challenge to reduce chronic absence. State Superintendent of Public Instruction Tony Thurmond announced the state’s participation and unveiled a new attendance and engagement guidebook. Read the news article Folsom Cordova hosts State Superintendent for launch of state attendance guide about the announcement.


We partnered with WestEd to highlight how California is tackling chronic absence and what state leaders can do to boost student connection. Read the Q&A with WestEd’s Rebeca Cerna, Director of Resilient and Healthy Schools and Communities, and Attendance Works’ Cecelia Leong.

Research Spotlight


A report from RAND, Chronic Absenteeism Still a Struggle in 2024–2025, offers the most updated data on the size and scope of the challenge across districts, along with explanations of the trends.


A new report How are Michigan’s Schools Addressing Chronic Absenteeism? Evidence from a Statewide Survey shows that Michigan schools are implementing low-cost strategies, such as robocalls and letters home, far more often than actions to improve student experiences. Yet efforts to improve student experiences, such as improving school climate or providing mentors to students, are the most promising interventions within schools' control and align with existing school improvement efforts.

Event Spotlight


Join us in October at the National PBIS Leadership Forum, and hear about the latest applications of Positive Behavioral Interventions and Supports. Sessions will provide guidance for strengthening a prevention-based, multi-tiered system of support (MTSS). On October 23, we will deliver the morning keynote, Stronger Together: Combining Attendance & Behavior. Learn more.

District Leadership PD


Calling school and district teams! Fall classes are now open in the Attendance Works Professional E-Learning series. Register and learn evidence-based interventions.

Partner Spotlight


Since 1964, the Institute for Educational Leadership (IEL) has partnered with under-resourced communities to equip leaders to build effective systems that improve outcomes for children, youth and families. The relationships that IEL develops shape engagement with community leaders and support the deeper impact needed to address systemic challenges in 200+ communities.


Deepen your leadership skills with IEL’s Micro-credential experiences, designed for peer cohorts of principals, teacher leaders, community school coordinators or other district leaders. Each 10-week course supports leaders in building capacity for shared decision-making and lasting change.


Learning Heroes accelerates home-school relationships grounded in trust and centered on student learning and well-being to advance student achievement, school success and thriving communities.


Learning Heroes latest back-to-school Go Beyond Grades campaign provides free tools and resources for families and educators in both English and Spanish. The campaign specifically includes resources to help families build the habit of good attendance.

Campaign Convening Partners

See the full list of Attendance Awareness Partners here.

Campaign Sponsors

Attendance in the News


How This State Is Protecting Undocumented Students’ Right to an Education, Education Week, August 28, 2025


CT education officials have good news as test score results released, Hartford Courant August 28, 2025


K-12 Chronic Absenteeism Rates Down From Peak, But Remain Persistently High, The74, August 22, 2025

Attendance Works is a non-profit, national and state initiative. Our mission is to advance success in school and beyond for all students by reducing chronic absence. Find free downloadable resources, research, consulting services and more on our website: www.attendanceworks.org


For more information contact: info@attendanceworks.org

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