Monday, February 11, 2019
Here's everything you need to know for today's SPPA Sales Institute, Membership Luncheon, and Welcome Reception!
Location, Map, Address for Your GPS

Tradeshow, Luncheon, Seminars, Awards
Birmingham Jefferson Convention Complex (BJCC)
East Exhibition Hall
2100 Richard Arrington Blvd. North
Birmingham, AL 35203

Parking Garage for SPPA Member Parking
22nd Street Parking Deck P5
917 22nd St N
Birmingham, AL 35203
Park on Level 3 of the parking deck and follow the indoor walkway through the Sheraton and to the BJCC.

Welcome Reception
Southern Kitchen & Bar
2301 Richard Arrington Jr Blvd N #300
Birmingham, AL 35203

Today's Schedule
Monday, February 11, 2019

11:00am Registration Desk Opens (BJCC East Exhibit Hall Lobby)

11:30am - 12:30pm Membership Luncheon (BJCC East VIP Lounge)

1:00pm - 5:00pm Exhibitor Move In (BJCC East Exhibit Hall 3, Dock 4 for unloading)

12:00pm - 4:45pm New Product Pavilion Open (BJCC East Meeting Room J-K)

1:00pm - 2:00pm SALES INSTITUTE: Hybrid Selling (BJCC East Meeting Room J-K)

2:00pm - 2:30pm Snack Break (BJCC East Meeting Room J-K)

2:30pm - 3:30pm SALES INSTITUTE: “Dream Team” Panel Discussion (BJCC East Meeting Room J-K)

3:45pm - 4:45pm SALES INSTITUTE: Technology Tips to be More Efficient (BJCC East Meeting Room J-K)

5:00pm - 7:00pm "Southern Social” Welcome Reception (Southern Kitchen & Bar)
Worried About Road Construction?

Let us calm your fears! We have been closely monitoring the road construction around the BJCC and can share these tips and updates to help make your trip to the show as seamless as possible.

  • We've adjusted our event times from last year to start later and help you avoid rush hour traffic. On Monday, the first event is at 11:30am. On Tuesday the brunch is at 10am and the show is at 11am.
  • Download the Waze App! They are updating their app throughout the day to show the latest road closures and traffic information. They use this information to route you around those areas and get you where you're going as quickly as possible. Everyone we've spoken to who is using Waze has not had any trouble.
  • Follow the 59/20 project website
  • Follow @5920bridge on Facebook and Twitter for updates.
  • Subscribe to receive 59/20 project alerts by texting 5920bridge to 888-777.
Free Parking for SPPA Members
Distributors who have renewed their SPPA membership for 2019 are entitled to free parking in the 22nd Street Parking Deck (P5) for the Sales Institute on Monday and the show on Tuesday!

IMPORTANT: We can only validate parking in the 22nd Street Parking Deck (P5). If you park in other lots, we will not be able to validate your parking. You can pick up your parking validation tickets at the registration desk. The 22nd Street Parking Deck (P5) is located at 917 22nd St N. If you park on Level 3 of the parking deck, you can use the follow the indoor walkway through the Sheraton and into the BJCC. CLICK HERE for a map.
Membership Luncheon
Monday, February 11
11:30am-12:30pm @ BJCC

Connect with industry professionals, meet the SPPA Board of Directors, and learn how to get involved in your association! During our membership luncheon you’ll learn how to take full advantage of our member benefits and hear about some of our new initiatives for 2019 – like our current task force that’s researching group insurance for our members.

SPPA Sales Institute
Monday, February 11
1-4:45pm @ BJCC

A half-day of training dedicated to helping you increase your sales by being more productive, streamlining your daily tasks, and taking full advantage of your resources.

Seminars include:
  • Hybrid Selling - Dale Denham will show you how even the smallest distributor can compete and succeed against big online companies by creating a strategy for hybrid selling.
  • "Dream Team" Panel Discussion - This lively panel discussion teams up a group of suppliers and distributors who will share case studies about how they teamed up to land some of the biggest accounts of their careers. Panelists include Loren Richardson (alphabroder/Prime), Jim Maddox (Maddox Co.), Bo Turner (Showdown), Stephanie Friedman (City Paper), Danny Sirmon (Zebra), Trey Schaefer (Boost).
  • Technology Tips to be More Efficient - Buckle up for this fast-paced session from Dale Denham where he shares his top tech tips that will help you operate more efficiently. You’ll walk away with knowledge that will change your day-to-day life.

The SPPA Sales Institute is free for members to attend. Non-members can attend for $10 per seminar. Everyone who attends all three seminars will receive a certificate of completion.

Southern Social
Monday, February 11
5-7pm @ Southern Kitchen & Bar

After the last session of our Sales Institute, head over to our Welcome Reception at the Southern Kitchen & Bar to visit with friends over cocktails, hors d’oeuvres, and acoustical music. It’s the perfect way to unwind at the end of the day and a great place to meet up your friends before heading out to dinner on your own with your fellow promo peeps while exploring Uptown Birmingham. Visit for a list of restaurants and things to do in the area.

The Southern Social is free for all show exhibitors and attendees. The Southern Kitchen & Bar is located just down the street from the BJCC within walking distance.
Looking ahead to the Awards Brunch and The Show of the South on Tuesday...
Tomorrow's Schedule
Tuesday, February 12, 2019

8:00am - 10:00am Exhibitor Move In (BJCC East Exhibit Hall 3, use Dock 4 to unload)

9:00am Registration Desk Opens (BJCC East Exhibit Hall Lobby)

9:30am - 3:00pm New Product Pavilion Open (BJCC East Exhibit Hall Lobby)

9:30am - 11:00am Awards Brunch and “State of the Industry” Presentation (BJCC East Meeting Rooms J-K)

11:00am - 3:00pm Show Floor Open (BJCC East Exhibit Hall 3)

11:00am - 3:00pm Concession Stand Open (BJCC East Exhibit Hall 3)
Awards Brunch and “State of the Industry” Presentation
Sponsored by alphabroder and Prime Line
Tuesday, February 12 @ BJCC
Doors open 9:30am, Program 10-11am

Can you think of a better way to start the day than with a bloody mary bar? We can’t! Join us for a pre-show brunch as we recognize our award-winning members from the past year followed by a “State of the Industry” update from Dale Denham, MAS+, the 2018 chairman of PPAI. Dale will share the biggest challenges facing the industry along with the latest research and trends that will help you stand out in the crowded marketplace.

>> Register for the Awards Brunch. Your registration includes a delicious hot brunch buffet and bloody mary bar.
Over 130 Product Lines
On Tuesday, the show floor will be packed with over 130 exhibiting product lines from the top suppliers and multi-line reps in the industry. The show is open from 11am - 3pm on Tuesday, February 12.

Refresh & Recharge at the Show
This year we're proud to debut two Refresh & Recharge Stations on the show floor. Sponsored by Hit Promo and Showdown Display, the stations will give you a place to charge your devices and grab some water.
Bag Service
We're again offering a complimentary bag service for distributor attendees. As you fill up your bags, drop them off at the designated area on the show floor. When you're ready to leave, let us know and we'll help carry your bags to your car!

This service is free for all show attendees!