December 2016

The Importance of Attention to Detail

When creating your graphic displays for custom event graphics, retail graphic displays or branded environments through your building, the devil is in the details. It is amazing how one misspelling, misquote or inconsistent color choice can impact how your brand is viewed.

If details are missed, the conversation focuses on the error rather than on the bigger message. The only way to avoid this is by paying meticulous attention to every detail.

Three Tips for Getting the Details Right

1. Proper treatment of graphic files. 

When you are preparing a file for large format digital printing, one critical detail is ensuring that the format captures ever nuance of your image so that the finished product is true to your expectations. 

In the article 7 Things Self Taught Designers Miss - understanding how to save and transfer files is mentioned:

"I consistently have to fix files from the previous designer [at my company] who had no formal training," says David Block, entrepreneur and seasoned graphic designer. He frequently encounters files that have no regards to bleeds, improper image sizing and inconsistent margins-all things he claims a properly-trained designer would never do.
2. Proofing the files and draft before going to print. 

Here is where details have one last chance to be reviewed. Don't stop at the obvious - looking for spelling errors - there are other details to examine before the finished graphic design projects are made.

In the article 10 Details to Check when Proofing, the author offers a great checklist to help with the proofing process. Make sure to check:
  • Fonts
  • Logos and Photos
  • Colors
  • Trim Size
  • Safe Area
  • Content Positioning
One of the most important tips from the article is the importance of checking the checker. You can never have enough eyes on a project. You would be amazed at how many times projects are reviewed by multiple people and still a detail is missed. 

3. Review your equipment. 

At E&E Exhibit Solutions we use the latest in large format graphic design equipment. It is a significant investment that we make to ensure the finished projects are 100% accurate. However, if we relied on what is state-of-the-art today without being prepared to reinvest every few years, the quality would begin to suffer. The same is true for the computers within your organization. Often details are missed due to outdated equipment.

In the article 8 Common Mistakes When Working with Color the author talks about a number of things that can harm a finished product that can easily be resolved. For example:

1. Not calibrating your monitor
2. Modifying the system set color profiles
3. Failing to turn on the "color proofing" feature on your computer

Our graphic design specialists work directly with your marketing team to ensure that the finished product is what you expect. However, it is a two-way street. Ensuring a quality finished project requires a keen attention to detail so that your brand messages accurately represents your company.