Not Your Usual Caricature Artist
Volume 8, Number 3
All caricatures are cartoons.*

But are all cartoons caricatures?

Welcome to the March edition of
Not Your Usual Caricature Artist from Caricatures by Joel.


The answer to that question is No.

And that's because of the distinctive nature of caricatures -- overly enhanced, whimsically illustrated likenesses of specific individuals. (* For our purposes here we won't get into caricature art that alternatively may be sculpted, made three-dimensional).

A (non-caricature) cartoon on the other hand is, according to Merriam-Webster, "a ludicrously simplistic. unrealistic, or one-dimensional portrayal or version." The comedic illustration is not, usually, of anyone or any thing recognizable. But just the representation of a human or societal situation or condition (such as a political cartoon).
The cartoons displayed here answer the question in the subject head for you: Can Cartoons work for your business?

Yes, they can...and here they do.

  • The color sample at the top, and the three that follow below, were part of a direct mail campaign for Nojak Oil Refinery Pumps promoting their product as "the better mouse trap."

  • The "Harry and the Hendersons" character with the letter "H" was a speculative concept for Harry's Tavern & Grille in Charlotte. (Okay, so this is probably more of a caricature than simply a cartoon; it still hews to a significant role of whimsical illustration in business.)

  • The cat looking in the mirror and seeing a lion reflected back was for an audience presentation by local sales management consultant Philippe Le Baron.

  • The old TV and cowboy were used to illustrate an article in Institutional Investor magazine.

  • The elephant waving the checkered flag was created for Visit Charlotte's pitch to bring the National Republican Convention to Charlotte.

  • The chickens' "protest signs" (actually signs of appreciation) was for the house publication at Scandinavian Airlines about the airline's in-flight chief chef who decided not to serve chicken any more.

  • And the two black & white cartoons towards the bottom were for RSM McGladrey Consultants.
Cartoons help bring emotion and warmth to a corporate message and predispose the intended recipient for an affirming, positive response.

So, can cartoon(s) work for your business?

What do you think?












As a parting aside, in February one of Hollywood's mythic actors passed away at the mythic age of 103.

One of my all-time favorites, here's to
Kirk Douglas.
See you again the first Tuesday of next month for another illustrative take on whimsical art via
Not Your Usual Caricature Artist
from Caricatures by Joel.

Joel Kweskin
704.575.8850