Assistant Director - Administrative Services
SBOP Administrator
Your Small Biz Update
From Clark County Purchasing
Wednesday, November 6, 2019 -------------------------- ----------------

In this month of Thanksgiving, we have much to be grateful for. On Monday, November 11th Clark County employees will take time off in observance of Veterans Day. On behalf of the Purchasing and Contracts division and our entire SBOP team, I want to thank all Veterans who have sacrificed to serve our Country.

The approach of the winter holiday season is a time of great opportunity for small businesses to prosper. In this edition of the small biz update you will find a list of special occasions you can use to connect with more customers this month. You will also learn about our new partnership with Nevada Grow, designed to advance small businesses seeking to grow to the next level. Have a prosperous month!

To your success,

Adleen B. Stidhum

Adleen B. Stidhum
Assistant Director - Administrative Services
Purchasing & Contracts Division
SBOP Administrator
Clark County Regional Business Development Advisory Council Partners With Nevada Grow
Data, Research & Technical Assistance for Business Expansion
The Clark County Regional Business Development Advisory Council is among local business support organizations partnering with College of Southern Nevada (CSN) in a program called Nevada Grow . The goal of the program is to help small business participants "expand their market reach, increase productivity, boost sales and strengthen business acumen."

First launched in 2015 as a small business pilot program, Nevada Grow is based on an "economic gardening" concept that connects entrepreneurs to essential data, marketing and business intelligence resources that can help them build capacity and grow.

Nevada Grow was enacted into legislation during the 2017 legislative session. It is now a permanent, ongoing program designed to develop the southern Nevada workforce, our small business community, and the local economy. Program partners include College of Southern Nevada, Clark County Regional Business Development Advisory Council, Urban Chamber of Commerce, Latin Chamber of Commerce, and Nevada Small Business Development Centers in Clark County and Washoe Counties.

Are you seeking solid data and technical assistance to accelerate your business expansion? Find out how Nevada Grow can help.

Veteran-Owned Business Values Relationships
SBOP Small Business Seizes New Opportunities
The current SBOP session ends this week and among our new small business graduates is veteran-owned, woman-owned small business Coast2Coast Printing & Marketing LLC. The co-founders, National Guard Veteran Griffin Black and wife, Renee Smith-Black launched the Las Vegas operation in 2014. The couple says their goal is to help businesses of all sizes tell their stories with world-class branding, from the smallest of marketing tools and promotional items, to large-format printing. 

During the past few years, Coast2Coast has enjoyed a measure of success serving private businesses and public entities, including Nellis Air Force Base and the State of Nevada. Smith-Black enrolled in the Clark County Small Business Opportunity Program (SBOP) to expand and do more business with Clark County.

"We were really wanting to add to what we can do on the government side. Many businesses don't look at the benefit that working with government entities could bring them, for example, the contracts are often larger than the average in the private sector," said Smith-Black. 

Smith-Black credits much of the company's success to the ability to build relationships that help potential customers know, like and trust her team. During the past few years, she has built relationships by getting involved with organizations such as the local Chambers of Commerce. And her involvement with SBOP is a continuation of that practice.

"It has helped to meet with purchasing agents through SBOP and learn how the bidding process goes, and I learned that we sometimes have to sell our services to larger prime contractors who are going after the larger contracts. Our connection with the County gives us more credibility with those larger organizations than if we were working alone," said Smith-Black. 

She emphasized that it has also been invaluable to establish relationships with fellow business owners in the program and to enhance marketing to government entities. For example, she has added her capability statement to the company's website.

She said the company's decision to get certified in Nevada as a Tier One Emerging Small Business (ESB) has also helped the company land new business.

"I think the certification does have something to do with our ability to work with government agencies like the Occupational Safety and Health Administration and the Health Department. They reached out to us because of our certification," she said. 

The couple says one of the best parts of business success is being able to give back to the community, especially to help military veterans. 

"I did eight years in the National Guard, did a tour in Iraq, and am proud to be a veteran," said Black, who was awarded several medals during his military career. 

Black and Smith-Black serve on the board of the Armed Forces Chamber of Commerce. Smith-Black has also served as a vice president of the Cause Marketing Chamber, vice president of a local Toastmasters group, and she works with Junior Achievement of Southern Nevada.
Renee Smith-Black
Coast2Coast Printing & Marketing LLC
Griffin Black
Coast2Coast Printing & Marketing LLC
Attract New Business in Time for the Holidays
Small Business Dates to Remember
For many organizations the winter holiday season is the most profitable time of the year. If you are looking to increase year-end sales, now is the time to start making sure people know what you have to offer and why they should choose to buy from you. It may be tough to stand out, especially at this time of the year, when major retailers and service providers will be flooding the market with advertising and promotions. But you can take advantage of some of the heaviest shopping days of the year, including a special date designed to support small businesses just like yours.

You might want to approach marketing and sales with these dates in mind.

Black Friday - November 29th
The day after Thanksgiving is traditionally considered to be the first official day of the Christmas shopping season. This is a day when many retailers see the heaviest foot traffic and big ticket sales. Let customers know in advance of any special prices, special hours or perks they can receive can increase the amount of business that comes your way. Make sure your website is up to date and mobile friendly, especially if you are doing business online.

Small Business Saturday - November 30th
This year marks the 10th annual Small Business Saturday, a celebration that is designed to boost awareness and support of the small business community. Provide incentives for customers to visit your location and make sure to provide an amazing customer experience that makes them glad they did. When marketing on social media, using the hashtag #shopsmall can help shoppers find you when they are looking for businesses to support.

Cyber Monday - December 2nd
Cyber Monday is designed to promote online shopping and, like Black Friday, is one of the biggest shopping days of the year. On Cyber Monday, customers shopping online are likely to find deep discounts on a variety of items.

Pay It Forward
Giving Tuesday, December 3rd, provides the opportunity to make a difference in the world by giving to a charitable cause that is solving a problem you care about. Your tax deductible contribution can help to improve the lives of people in desperate need, while giving you the satisfaction that comes from giving.

Take action now to boost year-end sales. Wishing you prosperity

Does your small business want training
on how to do business with Clark County?
To become an SBOP partner or mentor:
Contact Adleen Stidhum at or call (702) 455-3163. 

Data & Technical Assistance to Support Your Business Expansion

Will You Be Joining Us?
Opportunity Knocks
Annual Requirements Contract for Purchase and Installation of Air Filters

Clark County has invited qualified firms to bid on a project to purchase and install air filters Countywide as needed throughout the year.

Proposals for this project will be accepted on or before November 13, 2019 at 3:00:00 pm  based on the time clock at the Purchasing and Contracts front desk on the 4th floor of the Clark County Government Center, 500 South Grand Central Parkway, Las Vegas, Nevada 89155.

To review the specifications for this project and related documents visit the NGEM (Nevada Gov eMarketplace) website and search for Bid #605488-19.
Are You Missing Important Updates from SBOP?
If your business contact information has changed since you first signed up for a Clark County small business training program or newsletter, please provide your new information using the " Update Profile " link in the footer of this newsletter. Never miss out on new updates that can help you grow your business!

Selling to government?
Simplify the process.
Free resources available from
The Nevada Procurement Technical Assistance Center (PTAC) and Procurement Outreach Program (POP) provide free services to simplify the process of selling goods and services to government. These programs from the Nevada Governor's Office of Economic Development provide services free of charge.

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