August 2016
For the entire month of August and to celebrate our 10th Year Anniversary we will take 20% off any purchase of Superfeet! Time to stock up!

Sale shoes are now discounted to $60 or 2 for $100!


Selected styles of Vionic Sandals are now 20% off.


August 1-7 15% off of all Men's Apparel!


August  8-14 20% off all Women's Apparel


August 15-21 20% off all socks

(* limited to stock on hand and does not include sale items.)


August 22-31 - We will take 15% percent any one item of you your choice if you wish us Happy Anniversary and Many more!!



Local Events & Training Runs...      




The focus will be on the Clo Cow 5k & Half Marathon for the next couple of weeks!

Join us for some training runs, 6-12 miles.  The course is marked already so get out there or join us:


Sunday August 14 at 8:00 am

Saturday, August 20 at 8:00 am (in store Clo Cow promotions with Chocolate Milk!!)

Saturday, Sept 3  at 8:00 am

You decide on the distance and we will run along. Bring your own hydration!!! There are no water stations out on the road until race day!


Other races:

August 7 Water to Wine Half Marathon 

August 28 Santa Rosa Marathon, Half Marathon and 5k.  I'm doing this one!!


Save the Date:

October 23 The Carousel FUNd Run - 100% of all race fees go to this great event!! Just $30 for our whole family!!





Don't miss this one!!
Brooks Beast & Ariel 14 are on sale for 20%off!  Limited to stock on hand - GREAT SELECTION.
Brooks Dyad 8 - Also on sale for 20% off!!




The Petaluma Pride Hats are back and in 3 different styles!
Great for running, hiking or a day at the beach.  Show off your Petaluma Pride today!

Vanilla Poached Peaches
A healthy diet doesn't have to mean skipping dessert. Try this healthy but sweet option. Place 1 cup water, 1/2 cup sugar, and 1 vanilla bean split and scraped into a saucepan. Stir the mixture over low heat until the sugar dissolves. Simmer until the mixture thickens, about 10 minutes. Add 4 large peaches, pitted and quartered. Poach over low heat for about 5 minutes. Transfer the peaches into small, decorative bowls. Garnish with mint leaves or a dusting of cinnamon.  Enjoy!

10th Year Anniversary SALE!
Free "We Run This Town" water bottle with any purchase of $50 or more!!




It is hard to believe that Athletic Soles has been in business 10 years!! We opened this store because we believed that Petaluma and the surrounding communities needed a local running/walking store to support their active lifestyles.  The community has embraced Athletic Soles and we in turn have supported the community by giving generously to local charities and schools. 
The Athletic Soles Carousel Fund Run gives 100 percent of all race fees to the charity to help local families with sick children.  We have partnered with Chicken & Cow productions to support the Petaluma Footrace and the Clo Cow half marathon.  It is still a goal to one day bring back the Petaluma Marathon! Keep following us on Facebook for information on training runs, track workouts and runs.
At Athletic Soles we look forward to continue to serve you and we thank you for shopping local. 
Every week in August we will be offering special anniversary sales so keep following us on Facebook or drop by the store!
Featured Footwear 
Asics has intro duces a great new neutral shoe, DYNAFLYTE and it is only available at Running Specialty Stores.  This is unbelievably light - just 7.8 oz.  and great cushioning!  $140

Hoka One One  Clifton 3 is also in the store now.  The upper now features a new fit with a more accommodating forefoot, as well as a seamless speed frame construction for lightweight and supreme comfort. 7.4 oz
 With cooler weather around the corner check out the new super trendy
 Vionic Flats & Boots.  Great support for your feet along with great style!

New Apparel
By request, we have expanded our Men's Leisure Apparel Line.  Featuring the Prana Men's Line.  Outstanding quality, Fair Trade Certified, Organic Apparel.  Here are two of my favorites:
The Barclay Sweater jacket for Sonoma County formal wear or the Gomez Corduroy Fleeced lined jacket. We also have Prana Tees and shorts in the store. (Remember all Men's Apparel is 15% off until August 8).

Other brands include Nike Olympic Tees and Apres Velo Tees:

For the gals Spiritual Gangster is a new line for us that is growing. Great tops to wear to Yoga or just to live in!

Just for fun: