Shane Lansdown is the owner and founder of Big Rock Foods, an Oklahoma-based seasoning and sauce company. Shane's in-house brand is called Payne County Rust Seasonings. Payne County Rust, Gold, Bird, Chili, Hog's Bane, Hog's Bane Habanero, Oklahoma-Style Marinade, Thorn Hot Sauce, Habanero Ketchup and Sweet Beets have been developed by Shane as a cook, craftsman, BBQ competitor and caterer.

Shane takes great pride in the quality and craftsmanship of his products and works endlessly toward keeping the bar set very high for retail customers, as well as his hundreds of coast-to-coast storekeepers, shop owners, grocery stores and distributors.