AUGUST - 2024

View in Browser

SCORE Association
socialmediadraft-Banner.png

Happy August, Social Media Chairs!

Can you believe there are only two months left of our fiscal year? We are working hard to successfully wrap FY24 and position ourselves for an even stronger FY25!


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a top performing chapters shoutout.


Interested? Keep reading to learn more.

Chapterresources-socialmedia.png

IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing desk at socialmedia@score.org.

August Social Media Toolkit:

The Black Business Month Social Media Toolkit is a library of posts for chapters to promote SCORE services, highlight success stories from Black-owned businesses and spread the word about the resources available to help these entrepreneurs thrive! The toolkit includes graphics, articles, events, templates and even suggested copy to use throughout the month of August on your chapter’s channels.


This toolkit has been loaded into SOCi for easy and efficient use. You can add these extra posts to your chapter's channels in just a few clicks!

 

Click here to access the Black Business Month toolkit.

socialmedia-monthlywebinars.png

NEXT WEBINAR:

WEDNESDAY, AUGUST 21 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

August Social Media Updates:

Now Available: Q3 Chapter Social Media Program Performance Report


Take a deep dive into the Q3 performance of the Chapter Social Media Program. This report shares the high level aggregate performance of all chapter social media channels supported by the program, as well as deeper insights related to our current strategies. The report also includes instructions on determining how your chapter measures up and communicating your performance with your stakeholders.

 

Review the Chapter Social Media Program performance here.



Watch: July's Webinar on Q3 Chapter Social Media Program Metrics

 

This month's webinar reviewed the Q3 performance of the Chapter Social Media Program. Melissa Telsrow from Hiper drove the call, dove into the metrics we use to measure the success of the program and answered volunteer questions along the way. We also covered the results of the Social Media Local Workshop Pilot and highlighted the optional social media ad packages available to all chapters. This was a can't-miss if you are someone who likes to dig into the numbers!

 

Watch the recording of last month's Social Media Webinar here.



Extended: FY24 Social Media Local Workshop Pilot


The local workshop pilot has officially been extended through the end of this fiscal year! Our objectives are to help chapters promote their workshops in an effective and scalable way, increase awareness of workshop offerings and drive more traffic to score.org. We will continue publishing weekly posts on chapter Facebook and LinkedIn Pages to highlight upcoming workshops. 


Learn more about the Social Media Local Workshop Pilot here.



Review: Update Your Chapter's Active Users in SOCi

 

As we start to wrap FY24 and prep for the year ahead, we want to ensure that our team has the most up-to-date information for your chapter. One critical piece of information for us is your chapter's active SOCi users. SOCi is the official social media management tool available to volunteers. You can review who has access to SOCi on behalf of your chapter by clicking the link below. Please email us at socialmedia@score.org to add new users or remove inactive individuals.

 

View active SOCi users on the Chapter Social Media Masterlist here.



Attend: Hiper Monthly Open Office Hours


Do you have questions about social media advertising for your chapter? We invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.


Register for Hiper's Monthly Office Hours here.



...TO JULY'S TOP CHAPTERS!

The following chapters were our top performers throughout the country during the month of July:


  • Facebook: SC Lowcountry
  • LinkedIn: Houston
  • Google: New York City


These chapter channels are linked in the icons below. Be sure to check them out for ideas and inspiration.

Facebook  LinkedIn  GMB


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

sbascorefooter_transparent image

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

CONNECT WITH US

Facebook  Instagram  LinkedIn  Twitter  YouTube