NIHCA News: August 2021
by Pam Kufahl, Content Director at IHRSA

The U.S. fitness industry was not specifically included in either of the two previous federal relief bills related to COVID-19, but that could change with the reconciliation bill that the Senate Small Business Committee is working on now and that the Senate will take up after its August recess, according to IHRSA, the trade association for commercial health club operators.
The GYMS Act would provide assistance for fitness facilities that were forced to temporarily close during the COVID-19 pandemic and, as a consequence, have struggled to stay in business. If passed, the GYMS Act would create a $30 billion recovery fund in the form of Small Business Administration (SBA) grants that would be available to fitness business owners similar to other previous relief programs. The act would allow fitness facility operators to recoup as much as 45 percent of 2019 revenue or $20 million, whichever is less. The funds could be used for payroll, rent, mortgage, utilities, insurance and other expenses fitness facilities normally incur.
NIHCA needs to help IHRSA by getting this bill passed and in as many hands as possible.
Put on your FB page(s), send to your members to sign and pass along to others.
It's time to break out and join us in-person
to help foster new ideas for your fitness facility as a whole.
Wednesday, September 22
Monticello Community Center

      Customer Service Quote:
"Make every interaction count, even the small ones.
They are all relevant."
~ Shep Hyken
"Active Aging"
with Sara Kooperman, SCW Fitness
Wednesday, August 11
1:00 - 2:00 pm CST

By the year 2030, the fastest growing segment of the population will be the 85+ individual. There will be 70 million 65 year olds and older. This staggering shift in societal demographics promises to have tremendous impacts on our economic, social and physical well-being. Both land and water programming for group fitness professionals and personal trainers alike will be addressed.

  1. Leave with an understanding of how to engage your older population
  2. Explore innovative strategies for helping the active agers thrive in this stage of life
  3. Determine if this is an arena where you can grow your business
  4. Classify what is unique to this population vs. your younger clientele
  5. Explore marketing approaches to impact your clients and attract new ones

Register Today: CLICK HERE

July 2021
Spotlight Winner

Performance Fitness & Tan
Winner, SD

{Photo on left: Performance Fitness & Tan sent us an entry for the July Spotlight contest AND stopped by our offices for an impromptu photo shoot}

Congrats to PERFORMANCE FITNESS & TAN on winning the $100 July Spotlight Contest. The July contest was to share “How you promote the Fitness Incentive Programs on your website/social media."

Performance Fitness & Tan has been a NIHCA member for two years this month and has consistently worked at growing a successful business and incentive programs at their facility. They have teamed up with a local hospital to make sure the employees know of the incentive programs. The facility advertises with individual insurance information. We have even seen shout outs to NIHCA and the programs on their social media page!
Congratulations and Thank You PERFORMANCE FITNESS & TAN
for the efforts you make to grow these successful programs!

Your Club can WIN too...
Wouldn't it be great to win $100 from NIHCA??
The NIHCA Spotlight offers a chance to win $100 for your club and an opportunity to cast some “Spotlight” on your amazing facility, your awesome staff and your dedicated members!

Let’s face it, August of 2021 looks a lot better than the year before and even looks better than the beginning of 2021. We want to see these great changes; bring on some smiles…

$100 August Spotlight Contest:
We want to hear about your efforts in how you are encouraging members to come back…Show us a short video, highlighting your summer and how you brought back members into your fitness community at your facility.

$100 will be awarded to the NIHCA club with the best response.
Send in your video or pictures along with your story to:

We will announce the winner in the upcoming newsletter, blog, Facebook and Instagram, while promoting your amazing facility! Please get your entry into us by August 15! If you have questions, please contact or call NIHCA at 320.722.0084 and ask for Erica
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