A Summer of Celebration

Dear Colleagues, 

It is hard to believe that we are already sending out our August newsletter! This month is one of celebration as I look forward to my son's wedding. It is a time of reflection for me as I think about his childhood and this new journey that will begin for him as a husband.  

An important part of milestone celebrations are the memories that are created which then become part of our life stories. MFA is happy to see entrepreneurs helping us digitize these stories for preservation including companies like  MemoryWell and Story Glory

We also continue to celebrate the success of this year's 15th Annual Silicon Valley Boomer Venture Summit! 

Remember to mark your calendar for our 2019 What's Next Boomer Business Summit in April. Registration details coming soon!
Don't forget to follow us on  TwitterFacebook, and  LinkedIn    for the latest news from the longevity market!

August 2018 Issue
GreatCall Acquired by Best Buy 

Congratulations to MFA client GreatCall for the announcement  that their company has been acquired for $800 million by retail chain Best Buy! 

We recently sat down with David Inns, the CEO of GreatCall, to learn more about how his company successfully taps into the voice of the consumer when creating their products. 

He shared that an important part of their success comes from the input of family caregivers: "The Family Caregiver Council at GreatCall is an influential and important part of the equation. GreatCall created the council to address the fact that there is a lack of awareness and support for family caregiving nationally. Many times, family caregivers find themselves in this role after a crisis and they haven't had the time to fully digest the situation and know where to look for critical resources and support. The Council pulls influential people and bright minds together to drive better awareness to everyday family caregiver consumers."

MFA Launches YouTube Channel

This month, Mary Furlong and Associates launched their YouTube channel with exclusive video content! Help us reach 100 subscribers by visiting the channel today.

Videos will include interviews with leaders in the longevity marketplace, keynote speeches from Mary, content from past What's Next Boomer Business Summits and Silicon Valley Boomer Venture Summits, and more!

Tickets Now Available: Innovation in Longevity Summit

Join Mary Furlong and Associates this December in Washington, D.C. for two days of learning and networking!  The truth is, the aging of the baby boom generation is a global phenomenon as well as a global market opportunity. Speakers will outline how deals are being done in different parts of the world so that innovative business concepts can be tested and brought to scale quickly.

Reserve your seat here: https://dc18.eventbrite.com

Embodied Labs Wins XR Education Prize Challenge

Congratulations to our new client Embodied Labs  for their success!

Embodied Labs has been awarded the Grand Prize in the XR Education Prize Challenge funded by the  Bill & Melinda Gates Foundation  and sponsored by  Techstars  and the  NYU Social Entrepreneurship Program This competition was created to find the most promising companies using XR to solve today's most pressing workforce challenges. 

CareLinx Listed on AARP Member Advantages

AARP members will now receive a 3% discount if they are trying CareLinx in-home care services for the first time!  

CareLinx is a nationwide professional caregiver marketplace, empowering families to easily find, hire, manage and pay licensed caregivers online. Our platform has more than 200,000 caregivers across the country.  Hiring caregivers through CareLinx can save families as much as 50 percent than if they hired the same caregivers through brick and mortar franchise agencies.

For more information visit the AARP member advantage page for CareLinx.

2018 Los Angeles Summit - Senior Housing News

Save the date! Senior Housing News is hosting their Los Angeles Summit on September 6, 2018. MFA newsletter readers receive a 25% discount at registration by using code: BOOMER

This event will bring together leading industry executives to provide insight into the most current trends and topics for senior living operators ranging from technology, real estate development, operations and human capital management. The event will provide not only learning opportunities but a chance to network with over 150 senior living executives from the region and across the country.

Books, News, and Reports 



Upcoming Conferences 

HCBS/NASUAD (August 27 - 30, Baltimore)

AHCA/NCAL (October 7 - 10, San Diego)

ICAA Conference and Trade Show (October 18 - 20, Long Beach, California)

LeadingAge Expo (October 28 - 31, Philadelphia)

Gerontological Society of America (November 14 - 18, Boston)

National Private Duty Conference (November 14 - 15, Las Vegas)

Aging2.0 OPTIMIZE (November 14 - 15, San Francisco)

Innovation in Longevity Summit (December 10 - 11, Washington, DC)

What's Next Boomer Business Summit  (April 16 - 17, New Orleans)