Frustrated by those under-eye dark circles? Trying to conceal under-eye darkness is challenging; and it's one of my most frequently asked questions.
First, be aware of the two most common causes of this condition.
Lack of sleep
As you get older, the tissue around the eyes starts to thin, making them look puffy and swollen. There are some medical treatments that can specifically target age-induced under-eye circles, like fillers and laser therapy. Not everyone is a candidate for these procedures though so talk with your doctor about the right choice for you.
Allergies and genetic factors often play a role in under-eye darkness as well. But knowing what may be causing this condition isn't really much help, is it? What you want to know is, "How can I apply makeup and/or concealer to minimze the problem?"
First, find a concealer that isn't too drying or too greasy. I find concealers in tubes with a sponge tip applictor tend to be greasy and don't have much staying power. Stick concealers in a tube like a lipstick can be drying. I prefer pot concealers as they tend to be neither too greasy or too drying.
Most concealers are available in just a few shades; typically light, medium and dark. Look for one that isn't too peachy or too pinky but instead is more neutral. Concealer should be several shades lighter than your foundation.
Once you've found the perfect concealer, you need to learn application tips. Most women will swipe concealer under the eyes along the lower lash line. Most often, this application tends to exxagerate the condition rather than minimize it.
Try this instead.
Before applying foundation, apply concealer with a brush in a triangular shape. Directly under your lower lash line, draw the base of the triangle with the point tipping towards the apples of your cheeks and blend. This helps to create an illusion of brighter under eyes by concealing any shadows. With stubborn dark areas, you may need to apply just a dab of concealer again on top of foundation. Make sure to blend well with your concealer brush or fingertips.