It's no secret that the irrigation / landscape industry is experiencing run-away demand. With the surge in work, savvy contractors have taken specific actions to boost their profits during the boom.
Making your business more profitable isn't about cutting costs or trying to meet unreasonable productivity targets. Focus on what you CAN control:
1) Pricing. Raise prices when you have plenty of work. Offer good/better/best pricing options so big-spender customers can choose a deluxe (and high-margin) package with all of the extras.
2) Up-sell and Add-On. Add additional items (like landscape lighting) to every quote. Offer enhancements and upgrades with every service visit.
3) Boost Marketing. Grow marketing efforts to have more prospects calling you. Then you can be picky about which ones you choose! (Those that want the best work and who have budgets to afford your services.)
4) No Free Work. Stop offering extras for free to be nice. Avoid giving "sweeteners" to close the deal. Don't allow salespeople to offer discounts.
Take advantage of our industry's robust market. Earn a fair profit that you deserve.
The Team at North South Supply