By Karen Scott, Publisher

The expanding popularity of micro markets has given a boost to Avalanche Swiss Granola bars , which offer all natural, non-GMO ingredients packed in 2-ounce bags with whole grains, oats, dried fruit and sweet spices.

“A lot of the bigger tech companies are really grasping on to this product because they are looking for better-for-you items,” said Brian Reff, national sales manager at Shelton, Conn. based International Marketing Systems , which manufactures and markets the granola bars, which are organic, kosher and vegetarian.

With a suggested $2.49 retail price, the product has been a strong seller in all the nearly 10,000 micro markets that are presently offering it, he said.