The National Pork Board Domestic Marketing team released a new report last week, condensing two years of research about how dinnertime in America has changed, how pork plays a role in this new normal, and what this means for meat processors and retail partners.
According to the press release sent by NPB, "Never before has a commodity group generated this level of data on consumer needs, behaviors and preferences. With today’s release of our
Dinner at Home in America
report, we’ve turned that data into actionable insights around nine different meal occasions our research identified. One of these nine occasions is happening in every home across the country on any given night, and the meal choices are driven by the needs of the household at that moment.
How many people am I feeding? How much time do I have? Is tonight’s dinner going to be healthy, or satisfy a craving?
The next night, the questions will be the same, but the answers may be entirely different."
The full report is available to you now at
. During the next two and a half months, the National Pork Board’s
Insight to Action
provide a weekly deeper dive on each of these occasions.
*If you know someone in the retail or meat processing industries, forward this email to them!*