BASF Canada and Bullfrog Power have partnered to produce The Afterlife of Waste, a documentary on the topic of the circular economy, featuring interviews with Bob Masterson, President and CEO of CIAC, and Marcelo Lu former President of BASF Canada, as well as representatives from Club Coffee, Deloitte, Ecosafe, Loblaw Companies Limited, London Drugs, Sodexo and the Circular Economy Innovation Council. The documentary will launch in Fall 2021.