BC Hotel Association Welcomes Alison Langford as New Workforce Specialist
Organization investing in solutions to solve hospitality workforce shortage 
Vancouver, BC (February 3, 2022): In response to the workforce shortage impacting British Columbia’s hospitality industry, the British Columbia Hotel Association (BCHA) is pleased to announce the appointment of Alison Langford as Workforce Specialist – a first-time position in the organization’s 105-year history.
Alison will play a key role in leading both domestic and international recruitment efforts for the accommodation sector, developing new hiring opportunities and strengthening existing initiatives with partner organizations. In addition, she will provide counsel for BCHA members navigating hiring resources and programs such as the Temporary Foreign Worker Program, the Francophone Mobility Program, and BC Provincial Nominee Program, among many others.
A Regulated Canadian Immigration Consultant and a licensed British Columbia Foreign Worker Recruiter, Alison joins the BCHA with decades of experience connecting employers with job seekers across Canada and the globe. For the past 12 years, she has worked with employers in the hospitality and tourism industries across Western Canada, delivering foreign worker recruitment services. Alison also has over 15 years of experience working with Provincial and Federal employment programs, providing employment services.
“British Columbia’s workforce shortage has reached a critical juncture and operators across the province have overwhelming agreed that access to skilled workers is among their most pressing concerns for 2022” said Ingrid Jarrett, President and CEO of the BCHA. “We knew it was imperative to have someone on our team with the background and expertise our industry can lean on to better support operators and deliver solutions to mitigate this crisis. Alison’s professional acumen, experience, and highly advanced skillset will be a tremendous asset to our industry, and we are absolutely delighted to welcome her to our team.”
Alison will be a guest panelist during BCHA’s upcoming virtual event Workforce Recovery Panel: Navigating Recruitment Resources and Programs, taking place February 16 at 1pm PST. The online event will feature an esteemed panel of workforce and recruitment experts as they address hiring solutions available to business owners. For more on this and registration information, click here.

About the BC Hotel Association
The British Columbia Hotel Association is a non-profit organization that has advocated on behalf of the province’s accommodation sector since 1917. Working closely with accommodators, government, and partner organizations, the BCHA is committed to restoring BC's $13.8 billion+ tourism industry following the impacts of the COVID-19 crisis. The organization advocates on behalf of hoteliers at federal, provincial, and community levels, championing issues such as workforce development, taxation, sustainability, marketing, corporate relations, licensing, removal of barriers to travel, along with COVID-19 recovery and relief. BCHA has over 600 hotel members and 120 associate members, representing an industry made up of over 80,000 rooms and more than 60,000 employees. For more information, visit

Media Contact:
Kelsey Millman
Communications Manager
British Columbia Hotel Association