As this long weekend approaches, we know, this is usually a weekend to gather, and play, to share the great outdoors of British Columbia and to celebrate. With the COVID-19 pandemic at our doorsteps, our world has been completely disrupted. In place of celebration and gathering, our industry finds itself filled with concern. I want to recognize how much work and perseverance our hotel community has put into supporting each other to prepare for the best possible outcome when we re-surface. We are not there yet – but the collaboration is heart-warming and will ensure we recover when the time is right.
It goes without saying that our industry is resilient. When business started to slow down, your top priority was your employees and when it became a reality that closing your business was your only option, your next priority became helping frontline workers, the supply chain, vulnerable populations, and government to offer your properties as a temporary safe haven.
The generosity and commitment to community we have witnessed this last month hasn’t only touched my heart, but it has grounded me in knowing that I work with our strong association team to advocate on behalf of a group of caring, empathetic, and thoughtful hoteliers. I couldn’t be prouder. We know all our efforts to advocate on your behalf to secure the support measures you need to stay in business in the long run is our number one priority.
This weekend, I want to sincerely wish you safety and health as you virtually connect with friends and family, to hopefully bring a sense of social well-being, and relief from an otherwise dark time.
Know that every day we continue to meet with federal, provincial, and regional governments and stakeholders to educate and advocate for you and our hotel community, and to communicate the daily changes that we’re faced with.
Your support, tenacity, and stories of encouragement & giving, are continuing to propel our team to secure a strong future for hotels. We’re all in this together.
Wishing you and your families a safe and healthy long weekend.
President & CEO
BC Hotel Association