Dear Hotel Community,
The last pulse check we collated in July was the source of a reality check for our government, our industry and supported our position for investment and recovery. We are working in partnership with the regional secretariat in order to quantify the summer, the impact and the forecasting to year end. The current state of our industry is indeed dire, although some areas of the province are seeing strong summer business, as they would have in years past, the fall is increasingly concerning. The challenge for destinations which have strong summer business, is once again, severe labour shortages, and the areas in the province which are seeing serious business shortfalls, are critically at risk of solvency. Please fill out the survey below it is more important than I can say, and the results support our advocacy needs, so thank you in advance.
Over the past two weeks we have been advocating to not change the provincial labour code regarding recall language. We have engaged you, our industry and city associations to contribute submissions at the request of the labour lawyer hired by the provincial government. Thank you to those of you who have submitted your position.
We are witnessing significant support from around the province and would like to thank everyone for taking the time to make their opinion known.
In the coming days, it is going to be important for hoteliers around the province to reach out to their MP's and MLA's regarding their need for investment and recovery. We will be sending scripting and details for you to include in your calls, emails and conversations with your elected officials in order to ensure they understand the impact and need for investment in our survival. Our industry remains the first hit, the hardest hit, and we are witnessing the last to recover.
Stay safe,
Ingrid Jarrett
President and CEO
British Columbia Hotel Association
