Dear Hotel Community,
Last week we announced the results of our
recent pulse check
that offered a sobering look at the current and future state of our industry. Our partnership with STR, benchmarking the hotel sector around the world, confirms the provincial round up stats you reported last week.
Please note, STR reporting predominately pulls data from larger properties, or chains and branded properties; the organization holds significant opportunity for increasing the reporting and thereby providing supportive education on Revenue Management for recovery strategies for our industry. This will be a key focus for the BCHA in the coming months, working hand in hand with the Regional Secretariat.
At a glance, June provincial results indicate that:
- June 2020 occupancy was 30.2%, down 62.3% from June 2019
- June ADR was $129.10, down $99.12 or 43.4% from June 2019
- June RevPar was $38.97, versus $182.69 June 2019.
This
article from the Canadian Business Development Bank provides an overview of the state of the industry and some key messaging regarding recovery, which is outlined further below.
In addition, we also received results from an
industry pulse check
conducted by The BC Chamber of Commerce, Greater Vancouver Board of Trade and the Business Council of British Columbia, which garnered insights from the business community at large. Across the province, 75% of the business community indicated that a decreased sales volume was making the biggest impact to revenue loss.
While we continue to see the disheartening impacts that COVID-19 pandemic has had on our industry and sectors across the province, we carry on advocating for the issues that matter most to you and look to provide the tools needed for recovery.
Finally, thank you to those who joined our recent webinar on 'Optimizing Buildings for Energy Efficiency During and After a Pandemic'. For those who missed it you may watch the webinar recording at
this link
. If you haven't already done so, we also encourage you to sign up for a dedicated energy analysis with Dylan Tomlin, as part of our sustainability pillar. Details on this program are also outlined below.
Stay safe,
Ingrid Jarrett
President & CEO
BC Hotel Association
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The BDC has released their monthly economic letter including an outline of the extent of damage in 2020 to Canadian Tourism and the importance of the tourism industry for the Canadian Economy. As one of the hardest hit industries, it could take years for the industry to regain its footing.
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Since last month's announcement of our new GoGreen program, in partnership with FortisBC, our Energy Analyst, Dylan Tomlin, has been hard at work assisting property's in making a shift toward more sustainable and efficient operations. Through the
GoGreen program
, Dylan provides properties an assessment that outlines the following:
- Analysis of energy costs, consumption, and overall energy performance
- Technology and equipment inventory for high energy use equipment
- Room controls survey and optimization for lighting and HVAC
- Benchmarking against similar properties across Canada
- Identify alternate revenue sources and available incentives and rebates
- FortisBC Rebates (Natural gas and Electricity)
- List of energy saving opportunities
- Present business case to hotel management
- Recommended next steps for equipment replacement
- Action list for no/low cost ways to reduce energy costs while experiencing low occupancy due to COVID-19
- EcoFund Program
- BC Hydro Incentives
We encourage our members to take advantage of this unique and transformative program by signing up
here.
To date...
- 4 Virtual Energy Assessments have been booked
- 2 Virtual Energy Assessments have been completed
- 13 properties have expressed interest through our online survey
- 32 additional hotels that have expressed interest through email or phone conversations
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Important: how to access wholesale pricing on July 20
Attention: Pubs, Bars, and Restaurants
Beginning Monday, you’ll be able to purchase liquor at wholesale price.
You will not know the wholesale price if you don’t register for a Hospitality Product Catalogue account
before July 20th.
Given the volume of registrations in a short period of time the processing time to activate accounts is expected to take up to 10 to 15 days.
Wholesale prices will NOT be visible in BC Liquor Stores. Only retail prices will continue to be posted on BCLS shelves and the BCLS website.
How to register:
1. Complete a registration form: download it
HERE
What do I need to register for an account?
· Hospitality licensee ID number
· Unique email address
Note: Hospitality customers with Web Store accounts will have automatic access to wholesale prices via Web Store on July 20
th
and do not need to register for any additional accounts.
What is the Hospitality Product Catalogue?
The Hospitality Product Catalogue is your access to wholesale pricing. It is designed for pubs, bars, and restaurants purchasing from the Wholesale Customer Centre and BC Liquor Stores.
The catalogue provides product search capabilities and features the SKU, product name, price, case configuration, alcohol content, and the representing agent plus additional product attributes.
Where can I learn more?
·
Read the FAQs
for the Hospitality Product Catalogue Onboarding Process
If you have any other questions or concerns, please contact ABLE BC:
info@ablebc.ca
or 604-688-5560.
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Destination Canada is looking for stories from tourism businesses that outline how these businesses have adapted to COVID-19 health and safety requirements but also still maintain a great guest experience. They want to showcase how Canada is ready to welcome visitors and demonstrating the innovation and creativity across the industry.
All you need to do is send the name of your business with a short description along with any images or links to help round out the story.
Thanks to you, we are closer to reaching our letter writing campaign goal to garner 1000 letters by the end of this week. If you haven’t already done so, please go to
TourismCounts.ca
and click
“Send your Letter”
to help us reach our goal!
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Thank you for joining BCHA and Fortis BC Yesterday for our webinar introducing Prism Engineering. Click below to view a recording of the webinar.
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As part of our education pillar, BCHA continues to offer new courses and webinars from our education partners. Through our education series, BCHA members and hospitality professionals may access tools for continued growth within the hospitality industry at a significantly reduced price. We encourage you to take this time to explore the courses below:
Kennedy Training Network
Okanagan College
C
lick here
to sign up for any of the upcoming courses or webinars or
learn more
about all the education BCHA has to offer.
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Kwa’lilas Hotel And God’s Pocket Resort Receive Grants
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PORT HARDY – The Canadian Chamber of Commerce announced 62 $10,000 grant recipients from its Canadian Business Resilience Network Small Business Relief Fund today, including Kwa’lilas Hotel and God’s Pocket Resort in Port Hardy.
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TOTA Partners with FortisBC, GreenStep Solutions, and BC Hotel Association to Help Tourism Businesses Cut CostsHere
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Kelowna, BC
(July 9, 2020): The Thompson Okanagan Tourism Association (TOTA) is working in partnership with FortisBC, GreenStep Solutions, and the BC Hotel Association to reduce costs for tourism businesses and aid economic recovery within the Thompson Okanagan region.
The overarching goal of our partnership is to support regional tourism businesses by identifying operational inefficiencies, providing tools to address them, and ultimately reducing utility bills. As our industry continues to show incredible resiliency, this program is providing timely support to reduce costs and build a foundation for future utility savings and resource conservation.
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Throughout COVID-19, there has been an increase in fraudulent certification programs. Members have reported receiving emails encouraging them to participate. Be cautious and research the validity of these organizations when approached. For further guidance, contact our team at BCHA before engaging -
membership@bcha.com
. BCHA is currently working with industry partners and our provincial and national counterparts regarding a certification program, and the pro’s and con’s of developing and managing one on behalf of industry. We will keep you apprised.
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