Todays industry update includes:

  • 2021 Virtual Tourism & Hospitality Conference #MISSIONPOSSIBLE2021
  • HAC - Government Relief Survey
  • TIABC Know Before You Go Video - Pubs & Bars
  • BC Chamber of Commerce: Fiona Famulak Appointed President and CEO
  • Mark Your Calendars
  • TIABC Free Culinary Tourism Webinars
  • Impact Conference 2021
For any questions please reach out to our team. 
Join Us! At The 2021 BC Tourism & Hospitality Conference. March 8-11.
The conference theme is Mission Possible, a reference to the resilience and overall tenacity of our industry as we look to the future of tourism and hospitality.

Enjoy presentations and workshops on a wide-range of topics from industry experts and leaders like:
·    Doug Stephens, of Retail Prophet.
·    Randy Durband, CEO for the Global Sustainable Tourism Council (GSTC).
·    Susie Grynol, President & CEO of the Hotel Association of Canada
·    Marsha Walden, CEO of Destination Canada
·    And many many more.
Great value at only $99.00 per person (or $250.00 per company for up to four (4) people) for the week and $20.00 per person to join our Tuesday Craft Beer Tasting. (all prices exclusive of GST and applicable taxes) Over 24 hours of content and complimentary workshops on Friday!
Craft Beer Tasting
As part of the BC Tourism and Hospitality Conference, we are excited to host a BC Craft Beer Tasting on Tuesday March 9th from 4:30 to 5:30pm PST (we will keep the Zoom call going after the session for anyone who wishes to socialize over their new-found favourite BC Craft beer!)
In this interactive and educational session, join Dave Pearson of Vancouver Island Brewing, a Certified Cicerone (Beer Sommelier), who will discuss three types of beer: Hazy IPA, Pilsner, and Porter/Stout/Dark Lager. Dave will also provide some insights into the history of beer, food & beer pairing, and proper beer serving etiquette.
Purchase a sample of each of the beer styles (Hazy IPA, Pilsner, and Porter/Stout/Dark Lager) from your favourite local craft brewery or local liquor store and join us for a great session.
To learn more and to register, click here.
We urgently need new member data to keep the pressure on Government to extend and expand its relief programs.
Please complete this 5-minute survey by Wednesday, March 3 at 5:00 P.M. ET. Our goal is 2,000 respondents to ensure a strong sample size.
This information will be fed into an economic roll up of the state of the industry for critical Government meetings later in the week, and it will form the basis of our planned media and campaign work.
Thank you in advance for making this a priority.
Recognizing there is a demand for our industry businesses to share their steps taken to keep residents and visitors safe and healthy as well as a need to inform visitors with what to expect when they are able to travel and visit BC, The Tourism Industry Association of BC (TIABC) has invested in a series of videos that will act as public service announcements educating about the province’s health and safety protocols, what businesses are doing to ensure their customers, guests and future guests are safe and protected and to reiterate the provincial tourism marketing messaging “Know Before You Go”.

The Hotel sector was the first of four videos, with this Bars & Pubs video second, followed by Restaurants & Food Services and Attractions sectors to follow over the course of the next several weeks.
BC Chamber of Commerce: Fiona Famulak Appointed President and CEO
The BC Chamber of Commerce is pleased to announce the appointment of Fiona Famulak as President and Chief Executive Officer. Famulak brings to the role more than three decades of international experience working in both private and not-for-profit sectors.
Mark Your Calendars
The Tourism Industry Association of Canada in partnership with TIABC is happy to offer free online Culinary Tourism webinars to tourism operators and organizations
Five themed webinars will assist small and medium tourism operators and partners develop culinary tourism strategies to maintain their businesses and attract both domestic international visitors once Canada is ready to welcome them again. 
Attracting Culinary Tourists Webinar 
Friday, March 12th at 9:00am PT (10am MT)
This webinar will be delivered Friday March 12th as part of the upcoming BC Tourism & Hospitality Conference – registration opening soon!
Multisensory Experience Development Webinar 
Tuesday, March 16th at 10:00am PT (11:00am MT)
Partnering For Success Webinar 
Thursday, March 18th at 9:00am PT (10:00am MT)
Growing Agritourism Webinar
Thursday, March 25th at 8:00am PT (9:00am MT)
Exceeding Expectations Webinar 
Wednesday, March 31st at 8:00am PT (9:00am MT)
For more details, click here
Impact Conference 2021
Please join us for an incredibly impactful 1.5 hours as we take a deeper look at the tourism recovery opportunities ahead:

  • Marsha Walden, President and CEO, Destination Canada
  • Keith Henry, President and CEO, Indigenous Tourism Association of Canada and IMPACT Co-Chair
  • Katie Briscoe, President, MMGY Global
Moderated by Paul Nursey, President and CEO, Destination Greater Victoria and IMPACT co-founder.
Wednesday March 31st
8:30am - 10:00am PT
Registration is free but all participants must register.