Welcome to the November edition of our eNewsletter. Inside you will find BD&E happenings, ideas we would like to share and, of course, the Bella update.
Hearing the Voice of a Brand
Spotlight on University of Detroit Mercy.
BD&E recently developed a new series of TV and radio
University of Detroit Mercy that features the voices of real students describing their experiences at the school in their own words. Last year, BD&E worked with Detroit Mercy to comprehensively refresh their brand and create their current brandline “
Build a Boundless Future.” We wanted to find out how it was resonating with the students. So we spent a day on campus, interviewing students and capturing their compelling stories. We then wove those authentic reflections with footage of Detroit Mercy’s beautiful campus in a creative and powerful media campaign.
She's All Grown Now.
Sadie Martinez recently started her first position
at Dick’s Sporting Goods corporate headquarters after graduating from the University of Michigan
Rackham Graduate School with a
Master of Science degree in sports management.As a Merchandise Administrator for team sports, hockey and lacrosse, she joins her team in merchandise strategies for 750 retail stores nationwide. Sadie, daughter of BD&E’s Executive Vice President and Creative Director
Kristina Martinez, is hoping to bring her love and knowledge of hockey to the workforce!
Catching up with Bella
Let's Talk Turkey.
Bella just loves Thanksgiving traditions! Like watching the
National Dog Show, taking a festive romp through the leaves, snoozing through multiple football games, and wrestling with her favorite Chocolate Labrador cousin, Violet.