BELOVED CHARACTERS. GLOBAL MOMENTUM.

CONNECTING WITH FANS THROUGH PRODUCTS, STORIES, AND EXPERIENCES AROUND THE WORLD

BRINGING ICONIC CHARACTERS TO LIFE

Popeye Mall Pop-Ups in China

 A large-scale traveling retail activation invites fans to celebrate Popeye and friends

through immersive experiences and exclusive offerings.

Popeye Races Across the Globe

Community events focused on healthy living continue to engage fans in key markets including the Philippines, Brazil, and beyond.

Summer of Moomin at NYBG

The Moomin stories have taken over the New York Botanical Garden this summer, with outdoor adventures brought to life by the Moomin Characters team.

THE DIGITAL MOMENTUM CONTINUES

Popeye Joins Sonic Rumble Party

This summer, SEGA's Sonic Rumble Party welcomed Popeye in a special collaboration, connecting two iconic franchises through mobile gaming.

CREATIVITY AND INNOVATION ACROSS CATEGORIES

Popeye x Shoe Palace

Shoe Palace and Popeye cook up a Spinach-filled apparel collection.

Popeye x Chevignon

Chevignon teams up with Popeye for a fresh apparel collection that brings classic sailor style across Asia.

Popeye x MC2 Saint Barth

The Sailor Man heads to the Mediterranean in a stylish collaboration with MC2 Saint Barth.

Olive Oyl x CHILLEOUT

Olive Oyl features in a stylish collaboration that blends timeless charm with contemporary design in Argentina.

Popeye x Rami Levy

Popeye teams up with leading Israeli retailer Rami Levy for a consumables collab celebrating healthy living.

Olive Oyl x Cloe Moda

Olive Oyl takes center stage in a new collection of handbags and accessories out of Mexico.

Popeye x Ningji

 Refreshing Popeye consumables collaboration 

drops in 1,900 tea shops across China.

Moomin x LUSH

Rights & Brands and LUSH bring the whimsical world of Moomin to life in an all new collection.

Moomin x Sarah's Silks

Imaginative play meets timeless storytelling in a collaboration featuring the Moomins.

Moomin x Bon Bon NYC

The new Moomin candy collection by BonBon includes lightly sugared sour gummies and foam candies.

NEW STORIES FROM MAD CAVE

Across Flash Gordon, The Phantom,

and a New Rip Kirby Series!

New Rip Kirby series announced at San Diego Comic-Con!

Four Flash Gordon graphic novels from Mad Cave coming soon.

Expanding The Phantom universe with a new special one-shot release.

SOCIAL MEDIA SPOTLIGHT

Olive Oyl Finds Organic Reach with Standout Post!

Popeye and Flash Gordon made a splash at SDCC on the King Features panel.

Looking ahead we will see you on the show floor at BLE.

Thank You for Being Part of the Adventure



From gaming and global activations to publishing, products, and live experiences, we're continuing to bring beloved characters to audiences around the world. We look forward to sharing even more exciting developments in the months ahead.



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