ABOUT BIC: the Graduate Program in Branding + Integrated Communications at City College.
Supercharged by the diverse, dynamic energy of the world's media capital, BIC is both of the moment and about the future. It's a grad program. A think tank. An executive training ground. BIC is where you roll up your sleeves and figure out how communication creates meaning and adds value: to a company, for the consumer, in society.
Our unique 36-credit, portfolio-driven master's degree program combines theory and practice in an interdisciplinary, multi-tracked curriculum. Who are BICsters? Idea catalysts. Culture creators. Social Do-Gooders. Communication strategists. Creative managers. PR activators. Media Mavens. Data Analysts. Conceptualizers. Wordsmiths. Designers. Tech-Lovers. Brand galvanizers. Problem solvers. Forward thinkers. Lateral thinkers. Deep thinkers. Non-Bloviators…Curious? Explore www.bic-ccny.org and stay in touch!
Curious?
Nancy R. Tag, Program Director
