In 2022, we are back to our role as a Brazilian ambassador for luxury hospitality based on values such as authenticity, diversity, and sustainability by promoting and reinforcing the attributes of an incomparable country as a competitive tourist destination in the global luxury market.
ACTIVITIES IN THE INTERNATIONAL MARKET
During the pandemic, we saw a strong growth in the domestic market, and the share of domestic travelers to BLTA jumped from 54% in 2019 to more than 90% in 2021. During that period, in order to contribute to the debate on the attributes of luxury travel and the qualification of the domestic tourism sector, we held two forums (2020 and 2021) bringing together Brazilian and foreign experts who shared, using different approaches, their rich experiences with the attendees, including our members, agents, tour operators, journalists, and opinion leaders.

Now in 2022, we return to our main objective of promoting what is best about Brazil to the international market through our Roadshow Europe at the end of May and through the branding and promotion efforts of our members at ILTM Latin America and ILTM North America. With these meetings in different countries, we are working to win back demanding foreign travelers, who represented 46% of all reservations before the pandemic.
WHY IS BRAZIL INCOMPARABLE?
Lush biodiversity, diverse cultural expressions, and genuine hospitality not found in other latitudes. These are the pillars to promote incomparable Brazil abroad, which really inspire the audience in our efforts to promote Brazil. Whether in remote destinations or urban hotels, those who work to welcome guests reflect the Brazilian authentic way of being before they even show their service excellence and professionalism.
Nature

Known as the country that hosts the greatest biodiversity on the planet, Brazil’s six biomes – Amazon, Pantanal, Cerrado, Caatinga, Pampa, and Atlantic Forest – are home to more than 116,000 animal and more than 46,000 plant species. Due to this huge environmental vocation, we encourage the preservation of natural areas to ensure that the destination remains attractive and wildlife untouched. We believe the sustainability of the entire travel ecosystem in Brazil is an inexhaustible force of attraction and income generation and distribution.
Hospitality
One of the unique characteristics of Brazil is the talent to welcome. A hospitality accompanied by a broad smile and enriched with the various cultures that make up the DNA of the Brazilian people, who have gained global fame for knowing how to welcome. By valuing the act of hospitality and the ethnic and cultural diversity of our people, we welcome and respect every person, regardless of beliefs, color, gender, ideology, or affinity.
Food

The different ecosystems and cultural traditions are an invitation to enjoy good food throughout the country. Its richness of flavors offers a diverse banquet of options ranging from countless regional delicacies to the most sophisticated menus of international cuisine.
LUXURY TRAVEL: WHAT DOES IT MEAN TO YOU?

In order to continue developing strategies and analysis for luxury hospitality in Brazil, we are constantly updating information and data through targeted surveys. Right now, for example, we are waiting for the responses to a questionnaire on luxury attributes. So we invite you to participate in this process by answering the following question:
 
- What attributes reflect the concept of luxury in hospitality?
 
Join us! Help BLTA carry the message of Incomparable Brazil and creative excellence to the world!