Business Owners' Newsletter

Help during the COVID-19 Pandemic

Make the MOST of what BMS has to offer your business

Newsletter # 5

April 11, 2020

Dear Retailers,

I hope this newsletter continues to find you and your family healthy and safe. To everyone celebrating Passover and Easter, I hope you have a wonderful celebration, even if it is a quieter one than usual.

This issue outlines all the programs and marketing campaigns BMS has to offer our retailers during the COVID-19 . We hope you take advantage of all BMS has to offer. We will get through this rough time together and come out stronger because of it!

  • Website listing
  • a central location to find up to date info about Main St Business offerings, email us with any updates or changes

  • Virtual Fridays
  • WEEKLY (for now)
  • Virtual events AND specials will be advertised, you do NOT need to be live to be included, you only need an ad or event specific to Friday.
  • See details below

  • Let BMS help you advertise on Social Media
  • New procedure to submit social media ads. We hope this will make things easier for you, just share your posts to our closed Fb retailers' group. We will get them posted to our Fb and IG accounts (within 24 hrs in most cases) We have over 5000 followers so this a great way to reach a large audience, all for free! Not a member? Request to join here. Also a great place to quickly connect with other retailers.

  • Weekly Main Street Update - email blast to community
  • Every Monday morning we email all our followers to update them on anything and everything our businesses are offering. Have a weekly special, virtual flash sale, curbside pickup or free delivery? Let us know so we can add it to this weekly email. Info submitted will carry over weekly unless you send us an update, no need to email us every week. Please email these to

  • Support Small Business Campaign - get your FREE SIGN
  • #BoontonStrong #VirtualBoonton #ShopBoonton signs are up with 2 Banners also on Main Street
  • Still need one? Pick one up at Roma's Pizza (a big thank you to Enza), please send me a quick email to let me know you have one.
  • BMS will also hang your sign on your store window if you will not be in, please email me or leave a Fb message on our retailer group Fb page requesting this service
  • Our goal is to have EVERY store hanging this sign. BMS will also be placing them throughout town at high traffic areas outside of Main St.
  • Please send me a picture/selfie once your sign is up, bonus for getting your store's sign in too. Send via email or post in Fb retailer group

  • Retailers' Corner on BMS Website
  • Access everything BMS has to offer
  • add your Virtual Friday listing
  • update Website Listing
  • Support for Retailers-loan, grant info and up to date info from our local and state government
  • download Virtual Friday or First Friday Flyers
  • Club 44 minutes
  • download graphics we have shared

Don't Forget, Monday the NJEDA loan application opens at 9 am, find it here in PDF form so you can have all the required documentation prepped when the application opens.

We at BMS are doing our very best to keep you up to date about programs available to small business owners during this uncertain time, while keeping the greater Boonton area aware of how to connect with, shop from, and support our downtown businesses. If you have any suggestions, additional resources to share, or a question we can help with, please don't hesitate to contact us.

Wishing you all health and strength,

Laura and the BMS Board of Trustees


_BMS Virtual Friday 4_17_20  Flyer.png

For Virtual Fridays, our web page will change over by 9am. Guests only need to type in and they will go directly to the event page where all live events will be listed in order by start time. In addition to LIVE events, there will be a section added for Virtual Friday discounts, deals and specials. Food establishments, retailers, and services are encouraged to send in a Friday specific ad and link. For example, if you are offering 20% off gift cards purchased on Virtual FF, send that info and it will be added to the event page. Please note, general website or social media links that do not have a specific event or discount will not be added to the event page. Instead, we are happy to add that info to our general website under the COVID-19 sub pages.

How to participate in our upcoming Virtual Friday:

  • Submit all event info via google form found here.. by Thursday 4/10 at 12pm.
  • Please DO NOT EMAIL information about your virtual event, send all info via form.
  • The form will ask you for:
  • a brief description of your event
  • a link that will take your customers directly to your event (if using Fb live, send link to your Fb page)
  • an optional image (If you do not provide an image, BMS will add one from your website)
  • This information will be copied and pasted into the event page, please check your information for accuracy. BMS reserves the right to edit/cut information as necessary. Below is a screen shot of the format the page will appear in to help you decide what you would like to submit. Each logo is hyperlinked to the live event link.
Submit your info for Virtual Friday

#BoontonStrong #VirtualBoonton #ShopBoonton

Unifying Graphic

The board has approved printing of this graphic in a 2'x3' banner for each and every retailer to hang in their window. There are also banners with a similar message at the top and bottom of Main Street. They have been given to some store. Feel free to pick one up at Roma Pizza, or email us to arrange a drop off. Download the graphic here in PDF format, or save it from the image below in PNG format. Please help spread this throughout our community by sharing within your networks. BMS would like to thank Steve Kampschmidt, BMS President and owner of Freedom Found Financial located at 408 Main St., for donating costs to design the logo. Another thank you goes to Mara of StretchSource at 416 Main St for suggesting the unifying theme and use of the logo. And finally thank you to Enza for being a drop off/pick up site