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Business Owners' Newsletter

Make the MOST of what BMS has to offer

Tell us how we can help your business

Newsletter # 6

May 7, 2020

Dear Retailers,


I hope you are doing well, staying healthy, and finding new ways to connect with your customers. Tuesday night, the BMS Board of Trustees approved the creation of


The Boonton Main Street Relief Fund!



This micro grant program will be funded by donations and applications will be rated by an impartial sub-committee who will award grants to small business applicants within the historic downtown shopping district. We are diligently working on the details and hope to kick off the fundraising mid May. Stay tuned for more information and applications.


We at BMS are doing our very best to keep you up to date about programs available to small business owners during this uncertain time, while keeping the greater Boonton area aware of how to connect with, shop from, and support our downtown businesses. If you have any suggestions, additional resources to share, or another way BMS can help your business, please don't hesitate to contact us. We are in this together!


Stay positive,

Laura and the BMS Board of Trustees

Get your business listed in the Morris County Focus for free!

As part of their continuing efforts to help promote local businesses, Morris Focus will publish every day one of the merchants from our new feature WHAT'S OPEN. WHAT'S OPEN is a free service. To add your business click 



Send feedback about PPP with Congresswoman Sherrill

Share your experience with the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loans (EIDL) and Grants. The data from this survey will be published on Representative Sherrill’s website, and will be shared with the U.S. Small Business Administration, U.S. Department of the Treasury, U.S. House Committee on Small Business, and other stakeholders in the community.
 The form can be found below, closes EOB 5/8:  
https://docs.google.com/forms/d/e/1FAIpQLSf0JEz1MImQvF8xu6NzWteIYSnnXgYF7z0cY3EMK8t2NRpSPQ/viewform

The following list outlines all the programs and marketing campaigns BMS is running during the COVID-19 . We hope you take advantage of all BMS has to offer.


  • Website listing
  • a central location to find up to date info about Main St Business offerings, email us with any updates or changes media@boontonmainstreet.org


  • Virtual Fridays
  • WEEKLY (for now)
  • Virtual events AND specials will be advertised, you do NOT need to be live to be included, you only need an ad or event specific to Friday.
  • See details below


  • Let BMS help you advertise on Social Media
  • New procedure to submit social media ads. We hope this will make things easier for you, just share your posts to our closed Fb retailers' group. We will get them posted to our Fb and IG accounts (within 24 hrs in most cases) We have over 5000 followers so this a great way to reach a large audience, all for free! Not a member? Request to join here. Also a great place to quickly connect with other retailers.



  • Weekly Main Street Update - email blast to community
  • Every Monday morning we email all our followers to update them on anything and everything our businesses are offering. Have a weekly special, virtual flash sale, curbside pickup or free delivery? Let us know so we can add it to this weekly email. Info submitted will carry over weekly unless you send us an update, no need to email us every week. Please email these to media@boontonmainstreet.org


  • Support Small Business Campaign - get your FREE SIGN
  • #BoontonStrong #VirtualBoonton #ShopBoonton signs are up with 2 Banners also on Main Street
  • Still need one? Pick one up at Roma's Pizza (a big thank you to Enza), please send me a quick email to let me know you have one.
  • Our goal is to have EVERY store hanging this sign. BMS will also be placing them throughout town at high traffic areas outside of Main St.
  • Please send me a picture/selfie once your sign is up, bonus for getting your store's sign in too. Send via email or post in Fb retailer group



  • Retailers' Corner on BMS Website
  • https://www.boontonmainstreet.org/retailers-corner
  • Access everything BMS has to offer
  • add your Virtual Friday listing
  • update Website Listing
  • Support for Retailers-loan, grant info and up to date info from our local and state government
  • download Virtual Friday or First Friday Flyers
  • Club 44 minutes
  • download graphics we have shared


  • Small Business Saturdays in May
  • BMS is asking the community to shop small, shop local this month with the addition of Small Business Saturdays. Click the graphic below to download from our website. Help spread the word by sharing with your network.
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VIRTUAL FRIDAYS

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For Virtual Fridays, our web page will change over by 9am. Guests only need to type in boontonmainstreet.org and they will go directly to the event page where all live events will be listed in order by start time. In addition to LIVE events, there will be a section added for Virtual Friday discounts, deals and specials. Food establishments, retailers, and services are encouraged to send in a Friday specific ad and link. For example, if you are offering 20% off gift cards purchased on Virtual FF, send that info and it will be added to the event page. Please note, general website or social media links that do not have a specific event or discount will not be added to the event page. Instead, we are happy to add that info to our general website under the COVID-19 sub pages.

How to participate in our upcoming Virtual Friday:

  • Submit all event info via google form found here.. by the Thursday before at 12pm. (The submission period has ended for this week)
  • Please DO NOT EMAIL information about your virtual event, send all info via form.
  • The form will ask you for:
  • a brief description of your event
  • a link that will take your customers directly to your event (if using Fb live, send link to your Fb page)
  • an optional image (If you do not provide an image, BMS will add one from your website)
  • This information will be copied and pasted into the event page, please check your information for accuracy. BMS reserves the right to edit/cut information as necessary. Below is a screen shot of the format the page will appear in to help you decide what you would like to submit. Each logo is hyperlinked to the live event link.


#BoontonStrong #VirtualBoonton #ShopBoonton

Unifying Graphic

The board has approved printing of this graphic in a 2'x3' banner for each and every retailer to hang in their window. There are also banners with a similar message at the top and bottom of Main Street. They have been given to some store. Feel free to pick one up at Roma Pizza, or email us to arrange a drop off. Download the graphic here in PDF format, or save it from the image below in PNG format. Please help spread this throughout our community by sharing within your networks. BMS would like to thank Steve Kampschmidt, BMS President and owner of Freedom Found Financial located at 408 Main St., for donating costs to design the logo. Another thank you goes to Mara of StretchSource at 416 Main St for suggesting the unifying theme and use of the logo. And finally thank you to Enza for being a drop off/pick up site

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