Arthrex, DJO, NuVasive, Aesculap, Wright Medical, Globus Medical, ConMed, Orthofix, Exactech and Acumed range in annual revenue from $250 million to $2 billion and account for ~16% of the orthopaedic market's $48.1 billion.
A small device company with a novel technology interviewed 20 VAC members to gain market insight early in its development stage. The result? Its VAC approval rate is over 90% within 90 days of submitting its application.
Titan Spine reported +49% year-over-year sales growth at the end of 2Q17, driven by increased demand for its nanoLOCK® surface technology. Since 4Q16 launch, nanoLOCK has been implanted 2,500 times by 150 surgeons in nearly 100 hospitals.
It's been just over 8 weeks since OMTEC 2017 concluded...and already 70 orthopaedic-focused companies have confirmed their commitment to serve the needs of OEM attendees next June. Search the exhibitor list today and identify your next new partner...then meet face-to-face at OMTEC!
Measuring the work required to support each customer--or in many cases, each category of customer--can result in more effective management of the customer's "less-desirable" behavior and optimization of marketing to attract the types of customers that generate more profitable work.