The 2019 nationally renowned
Bill Pickett Invitational Rodeo (BPIR)
rides into the City of Industry
Saturday, July 20, 2019 at 6:30 pm
Sunday, July 21, 2019 at 3:30
Industry Hills Expo Center located at 16200 Temple Ave., City of Industry, CA., 91744.
While the rodeo will entertain families afar both days, added entertainment includes an AfterParty Saturday Night and a Gospel Explosion Sunday with live performances during Pre-Show and half time. Gates on Sunday open 2 hours earlier.
Consistently, for over 35 years, the
toured throughout the U.S.A. entertaining millions with thrilling professional rodeo competitions of the most skilled and entertaining Black cowboys and cowgirls worldwide.
Southern Californians will enjoy African American cowboys, cowgirls and youngsters choke dust and cheer for hard riding competitors as they battle to be named the best after a season of competition; spectators, competitors. Attendees from all communities of Los Angeles, Riverside and San Bernardino Counties can expect their favorite competitors during thrilling Calf Ropin’, exhilarating Bareback Ridin’, Bull Doggin, Ladies Barrel Racin’, Junior Barrel Racin’, Ladies Steer Undecoratin’, and gripping Bull Ridin. It’s
a great weekend of high family entertainment and scrumptious food!
Under the guidance of
Margo Wade Ladrew (BPIR National Development & Marketing Director and Los Angeles Coordinator) BPIR
has curated sold out shows with repeat generation-after-generation attendees and rodeo competitors coming back year-after-year. Always a splash to fans are the returning
Official Grand Marshalls; actors, Glynn Turman, and Reginald T.Dorsey
who have both served for 33 years along with returning
Deputy Marshals James Pickens, Jr., and Oba Babatune .
In addition each year there are surprise celebrity special guests who attend and participate in the rodeo.
"I remember the first time I saw the rodeo and was in amazement that I did not know about it.
Now as I celebrate my 25th year association with the rodeo I am so proud of what I have contributed to make it a continued success. As I take on my new role as National Development & Marketing Director I am committed to continue building this legacy, educating our youth, entertaining our fans and telling our forgotten history."
In 1984, Lu Vason had a vision to entertain audiences and create and preserve the history and contributions of African American cowboys and cowgirls. The result,
The Bill Pickett Invitational Rodeo (BPIR
“The Greatest Show on Dirt”
At that time, Vason had no idea that the rodeo would be in existence today, celebrating its 35th anniversary. Valeria Howard Cunningham, Lu’s then wife assumed the ownership and leadership of the BPIR when his health declined in 2010. Under her leadership, the rodeo continues to thrive and grow. Valeria; a black woman has succeeded in the rodeo industry, a white male dominated industry as being the only Black woman to own a national touring rodeo company. BPIR, the only African American touring rodeo in the country continues in its mission of telling the stories of Black Cowboys and Cowgirls across the US, while entertaining audiences and offering the community a clean, family friendly and fun event.
The Bill Pickett Invitational Rodeo is proud to mention
National Sponsors Toyota
Ariat, Yeti, Upscale Magazine
SoCal sponsor is Harold and Belle's.
“Toyota celebrates the Bill Pickett Invitational Rodeo for its contributions to highlighting the history of African American's in the West and for educating Americans about the true diversity of the American West,"
Director, Multicultural Business Alliance and Strategy & Senior Manager, Dealers Relations.
"Ariat is proud to partner with an organization that enables men and women to be competitive and pursue their passion for rodeo,"
said Susan Alcala, Vice President, Partnership Marketing at Ariat.
"We have so much respect for the Bill Pickett Invitational Rodeo and are honored to be able to do even more as we expand our support this year."
Ticket prices range from $22 to $45 and can be purchased online or at various business outlets (see below). Vendor opportunities are available as well as national and local sponsors whom seek to align their brands with a whole hearty family legacy. In addition, media affiliates are sought.
For local contact info and opportunities, or group ticket sales please call Margo Wade Ladrew at:
For Media Partners/credentials please email: firstname.lastname@example.org
For Vendor info:
Velda White 310.936.2903
Meet the BPIR Representative at the Baldwin Hills Crenshaw Mall Farmers Markets
Saturday, July 6th & 13th
10:30 - 2:30 pm
Textured Tech Beauty Supply • Carson • 424.477.5888
Venni Mac's M&M Soul Food • Carson • 310.324.5317
Compton City Hall • City Clerks Office • 310.605.6215
Shades of Afrika • Corona • 951.284.7888
Ms. B's M&M Soul Food • Inglewood • 310.412.2800
Zahra's Books & Things • Inglewood • 310.330.1300
Hot & Cool Cafe • LA/Leimert Park • 323.407.8340
Shades of Afrika • Long Beach • 562.436.2210
Luxe & Glam Beauty Supply • Compton • 3106279676
Voice News • Riverside • 951.682.6070
Group Sales Only : Wade & Associates Group * Windsor Hills * 310.674.6700