April 2018

2202 S. Figueroa Street Suite 654 
Los Angeles, CA 90007



(818) 296-9890




Black Public Relations Society of Los Angeles (BPRS-LA) is one of the nation's foremost organizations for professional image-makers and communications strategists. 

Since its founding in 1998, National Black Public Relations Society (NBPRS) has served as an advocate for
African-American PR practitioners. 

As an affiliate chapter, BPRS-LA focuses on professional development and connecting PR professionals throughout Southern California. 

We promote diversity of thought and talent, while providing support and education to help today's professional stay competitive in an 
ever-changing communications industry.


Like us on Facebook
Follow us on Twitter
View our profile on LinkedIn

Shawn Smith 

Ayanna Henderson

Whitney Patterson

Carlos Ray
Vice President of PR/ Marketing

Brandi Redick
Vice President Digital/Social
Kenya Friend-Daniel
Vice President of Membership 

KaNetra King
Director of Membership

Melissa Mills
Vice President of Strategic Alliances 

Rachael Golding
Vice President of Special Programs
Career Opportunity
Executive Assistant Position
Michael Levine Media  is offering an entry-level job opportunity as a full-time   executive assistant to learn on the job at one of LA's top PR firms.

Receive hands-on experience and knowledge from Michael Levine, regarded as one of the world's premier media and branding experts.  He has represented 58 Academy Award winners, 34 Grammy Award winners, and 43 New York Times Best-Sellers.

Flexible hours / Entry Level.

Location:   Must live within 30 minutes of our office in the West San Fernando Valley.

Your daily duties will include:
-  Administrative work (filing, office organization, scheduling, etc.)
-  Managing social media platforms
-  Event planning
-  Media research
-  Writing and publishing press releases
Pays $2,000/month, and you will be paid as an independent contractor.

Be sure to mention you heard about this from Jeff Gund at  INFOLIST.com for priority consideration, and email your COVER LETTER and RESUME to:
Advertise With BPRS-LA

If you're interested in advertising your event  in our monthly newsletter or if you have an announcement, please contact bprslosangeles@gmai l.com

FREE to Members Only!


President's Message
            A Message from BPRS-LA
Cue the applause .. and now as the lights dim... we begin to think about our own careers and goals.

As communications practitioners, we create disruptive strategies, incredible campaigns and produce astonishing ROIs with small budgets and achieve impressive analytics for clients and employers. We secure the win but often leave our own brand strategy and narrative to others.

Drive your narrative, run your personal brand as you do with your clients and employers! This month I challenge you to create your personal brand or rebrand yourself with simple things like new headshots, mind-blowing decks with vibrant color palettes, and stunning typography that either spotlight your professional achievements or client-centric services! Plan a promotional video shoot with a simple 30 second spot highlighting your accomplishments for your web and social media profiles. Linkedin is a great place to start!

As we celebrate our 20th Anniversary, our Los Angeles Black Public Relations Society chapter will rebrand this year, we look forward to growing together! Tag us in your social media posts!

Ayanna Henderson
BPRS-LA Co-President 

BRPS-LA & NBMBAA Spring Mixer
Remembering Kenneth Reynolds
Kenneth Reynolds 

BPRS-LA mourns the loss of PR veteran Kenneth Reynolds, who was an honoree at the 2nd Annual BPRS-LA Pat Tobin Awards in 2015.

As founder of Public Relations +, Reynolds' PR and marketing legacy includes a list of contemporary artists and icons spanning more than 30 years; Aretha Franklin, Cheryl Lynn, Roy Ayers, Taj Mahal, Donna Summer, Barry White, Kool and the Gang, Cameo, Stephanie Mills, Dionne Warwick, Gladys Knight, and many others. Reynolds created the initial marketing plan that launched the career of pop diva Whitney Houston.

Kenneth Reynolds was always a warm and genuine person. He will be missed by all who had the pleasure of knowing him. We send heartfelt condolences to all of his family and friends. 
Member Spotlight
Meet BPRS-LA Member: Whitley Yates

Where were you born and raised?

Current Position:
Owner - The Niche Agency

College Major: 
 Legal Studies

Career field you're most passionate about and why?
I Love PR because you are the curator of the story and initiator of buzz. You get to determine the dialogue and guide the conversation for positive exposure.

What was your first job in the business?
My first job in the business was assisting on set of a photoshoot for a magazine.

What is one thing you know now that you wish you would have known when you first got started in the field?
Networking will make or break your business.

Best advice you have ever received:
Perception is reality.

Why did you join BPRS-LA?
BPRS-LA is a great place to network and learn from some industry professionals. There's a lack of diversity in the PR field and BPRS-LA is a great place to be able to highlight that disparity and help change the narrative in the field.
Welcome New 2018 Board Members

Whitley Yates
The Niche Agency

Dr. Roslyn Satchel
Pepperdine University 
Marilyn Dyson
Employee Relations Manager
Lithia Motors
Kenya Yarbrough
Director, Marketing & Advocacy
Girl Scouts of Greater Los Angeles
Holly Baird
Member of the Firm
Sitrick and Company

Nacilia McCarthy
Digital Producer
Act 1Group


Join BPRS-LA Today
Professional Membership $75.00 Student Membership $30.00