Meet BPRS-LA Member: Whitley Yates
Where were you born and raised?
Owner - The Niche Agency
Career field you're most passionate about and why?
I Love PR because you are the curator of the story and initiator of buzz. You get to determine the dialogue and guide the conversation for positive exposure.
What was your first job in the business?
My first job in the business was assisting on set of a photoshoot for a magazine.
What is one thing you know now that you wish you would have known when you first got started in the field?
Networking will make or break your business.
Best advice you have ever received:
Perception is reality.
Why did you join BPRS-LA?
BPRS-LA is a great place to network and learn from some industry professionals. There's a lack of diversity in the PR field and BPRS-LA is a great place to be able to highlight that disparity and help change the narrative in the field.