Here's a buzz-worthy term you've heard a lot recently from a wide scope of industries. From music to apparel to sneakers and beyond. Notable collabs have boosted sales in the multi-millions, increased global reach and gained brand followers across platforms.
When is it a good time to collab in your space? Is it worth pooling your PR, Marketing, Tech, Design resources for the greater good of a team? That's the million dollar question everyone's asking either internally or in group settings.
What I've learned from my experiences, especially for some who can't wrap their heads around commitment, it's a great idea to create collabs on an individual project level as opposed to an ongoing commitment. Go after a larger individual client or a select client base. Create an app, blog, product or YouTube channel. Have fun with it!
It's always a good time to start collaborating. However, if your business is cyclical, during the weeks or quarters that are less demanding schedule a timeline with your potential collaborators with phases through launch.
As you've worked on a client or personal projects. I'm sure you've flagged someone who's amazing at copywriting, graphic design, website developers, photography, fashion, technology, etc. If you haven't started, create a list of solid collaborators now and network! Secure the bag! There's a million dollar collab out there with your name on it!
There are idea generators, individuals who are great at process and documentation, creating necessary relationships to push the project forward and individuals who are excellent at executing. Collabs are exciting, make sure your team is strong!