NVC and Accenture Unveil NOVA Roadmap

A Regional Call to Action to Reinvent, Invest, and Thrive Beyond Federal Roots

Tysons, VA – Today, Northern Virginia Chamber (NVC), in collaboration with Accenture, officially released the NOVA Roadmap: A Call to Action for Northern Virginia’s Economic Growth — a bold, actionable vision to reimagine the region’s economy.

For decades, Northern Virginia’s proximity to the federal government, highly educated workforce, and robust business ecosystem have fueled its prosperity. But as federal job cuts, shifting markets, and global competition intensify, the need for intentional, transformative action is clear. The NOVA Roadmap outlines four ambitious goals to power a thriving, resilient economy that extends beyond Northern Virginia’s federal roots.

"Northern Virginia has long been a powerhouse, but we’re at a defining moment. The old playbook won’t secure our future," said Julie Coons, President & CEO of NVC. "We must lead with intention, invest in our strengths, and build a more diversified economy that is not only prepared for change, but drives it."

The NOVA Roadmap calls on the region to:

Reinvent the Economy: Diversify into emerging sectors like AI, quantum computing, biotech, semiconductors, and space; expand tech hubs; modernize digital infrastructure; and prepare the workforce for tomorrow’s jobs.
Cultivate Affordability for Our Workforce: Make Northern Virginia an affordable place to live, work, and raise a family by prioritizing attainable housing and accessible, high-quality childcare.
Attract Sustained Investment: Modernize foundational systems — from tax policy to land use — to remove barriers and make the region a magnet for high-growth industries.
Tell Our Powerful Story: Rebrand Northern Virginia as a destination of choice for future-focused businesses and talent by highlighting its unique strengths.

"Northern Virginia stands at a critical crossroads. Through this Roadmap, we’re helping chart a bold path forward — one that leverages the region’s strengths in innovation, including artificial intelligence, while addressing its vulnerabilities. This effort aims to drive inclusive, technology-driven growth that secures a more sustainable economic future for all," said David Metnick, Accenture Public Service Lead for Virginia.

To guide accountability, the NOVA Roadmap will establish a regional Economic Development Index — a robust, data-driven tool to track progress on business attraction, workforce transition, industry diversification, and equitable growth.

The NOVA Roadmap is a starting point. The time for action is now.

Read the Executive Summary

Read the Full Report

Exclusive NOVA Roadmap Events

NOVA Roadmap Virtual Briefing

Tuesday, July 22 | 2:00 - 3:00 pm | Virtual

Members Only

NVC Member Registration

Join NVC for a members-only virtual briefing where we will delve into the findings and recommendations of the NOVA Roadmap, a collaborative blueprint designed to reinvent the economy, cultivate affordability for our workforce, attract sustained investment through advocacy, and tell the powerful story of our region.

C-Suite Roundtable: NOVA Roadmap

Tuesday, July 29 | 11:15 am - 1:00 pm | Pinkston

NVC Members By Invitation Only

Join us for an exclusive conversation with NVC CEO, Julie Coons, as she unveils the NOVA Roadmap, a bold call-to-action poised to redefine Northern Virginia's economic landscape.

This C-Suite Roundtable will reveal the four bold goals recommended in this comprehensive report, help executives learn how your business can play a role in shaping Northern Virginia's new economic future, and engage in a discussion about the plan with other regional business leaders.

This event is exclusively for senior executives, owners, and founders. If you qualify and would like to attend, please email NVC Membership Vice President Jared Sloane.