For a decade, Be4Ward has been an international consulting company dedicated to improving and enhancing healthcare product lifecycles, from packaging through to patient. The focus of the enterprise is statutory, regulatory and standards bodies for shaping public policy in pharmaceutical, biotech, medical device and consumer healthcare companies. Specialty areas consist of Secondary Packaging and Distribution Supply Chain Design; Pharmaceutical Product Launch and Portfolio Management; Product Complexity Management, Late Customisation and Postponement; Finished Goods Supply Chain Process Development; and Product Traceability, Serialization and Anti-Counterfeiting; and, Packaging Design, Labelling and Artwork Management.