Belize resumed travel with the launch of its Exhale Campaign. The campaign messaging focuses on Belize’s reopening while showcasing our destination assets via Out Of Home (OOH) activations, direct marketing and digital and social displays. In addition, videos were created reflecting Belize as the ultimate place to breathe easily and exhale. These videos can be found on our marketing channels and as components of our paid support and content partnerships.
Paid Support

To ensure eyes are on the Jewel, Belize has prioritized its paid support in our leading source market for both consumer and trade. Travel trade digital partnerships in November took the form of customized e-blasts with a reach of 71k with travel trade media partners such as Travel Weekly and Travel Age West. Sponsorships and presentations as well as expos were executed virtually with other partners such as Travel Agent and Travel Pulse.
Consumers were targeted digitally via programmatic displays and video buys, customized e-blasts, homepage take overs and content partnerships with prime media such as Sojern, Afar, and Trip Advisor.
Paid Social continues to drive traffic to key landing pages such as the Health and Safety page of travelbelize.org targeting our active US flight markets.
Exhale Booking Advertisement on Instagram Stories:
Exhale Awareness Video Advertisements on Facebook:
Top Stories

Whether via proactive pitching or direct media interest, Belize continues to garner both digital and print exposure in premier media outlets. Below are a few highlights for November:


USA
JAXFAX - see HERE
TravelPulse - see HERE
TravelPulse Daily Newsletter - see HERE
TravelPulse - see HERE
FlipBoard - see HERE


Europe
Conde Nast Traveller UK - see HERE
MSN Ireland (Web) - see HERE
The Daily Telegraph Online - see HERE
Conde Nast Traveller UK - see HERE


Canada
Lorraine Simpson Travels - see HERE
MSN Canada - see HERE
MoneySense - see HERE
Canadian Yachting - see HERE


Other Markets
Wellness Magazine - see HERE
Embarque Na Viagem - see HERE


Key Press Releases
Mexico - Hon Anthony Mahler is Belize’s New Tourism Minister – shared with 100 outlets and to date published by 18 outlets

South America - 10 reasons to choose Belize as your next family vacation – shared with 40 outlets and to date published by 3 outlets
The BTB continues to encourage all tourism stakeholders to embrace the Gold Standard program, and takes this opportunity to remind that additional marketing opportunities will be afforded to those entities who are certified.  

Congratulations to all our industry partners who have achieved Gold Standard certification! To date, a total of 356 properties and 204 tour operators and 12 tourism entities have committed to align with the program and are actively working to exceed travelers’ expectations on safety and health protocols. 

We continue to highlight all Gold Standard entities on our social platforms; here are a few examples:
Live inspections for the South American Market where Gold Standard properties inspired potential travelers with live tours of their properties.
ACTA Travel Industry Summit

The Association of Canadian Travel Agencies (ACTA) held its Travel Industry Summit on November 12-13. The two-day summit held discussions on the impact of COVID on travel agencies and travel agents globally. Other keynotes also focused on reshaping the relationship between travel agencies and travel suppliers and insights for post-Covid marketing strategy. It also featured a trade show networking session and brought together 2,600 Travel Advisors from the ACTA network.  560 advisors visited the Belize virtual booth to either chat with our Belize delegates and download brochures and other digital resources. 

Belize Webinar Series - Canada

On November 17, BTB in collaboration with DCI, conducted Belize webinar #4 to travel advisors based in Canada. The webinar is part of a series which serves as an inspiration for Belize’s amazing product offerings for Canadian visitors, and provided information on Belize’s pandemic response, Airport Safety Protocols and enhanced health & safety protocols for hotels and restaurants. We were joined by a BHA representative who shared updates on the Hotel Industry and addressed questions pertaining to accommodations. The webinar also provided an opportunity to promote the Belize Travel Specialist Program. 63 travel advisors from Canada registered for the event. 

Instagram's newest feature "Guides" allows users to create and share tips, resources and other long-form content. Here are a few guides on Travel Belize's Instagram account as well as inspirational posts that inspire traveling on TikTok and Facebook.
Share & Earn

What’s new in your neck of the woods - a tour, new cooking class at your property, or an expansion? If you are Gold Standard certified, send us an email to let us know and we will share the news with our international media and trade in an effort to earn coverage and exposure for you.
More virtual press trips are coming up soon!!

Gold Standard certified and want to be a part of this? Send us an email today.
More Live Instagram Inspections are coming up soon!!

Gold Standard certified and want to be a part of this? Send us an email today.
Become a Belize Travel Specialist!

We designed the Belize Travel Specialist Program to give travel advisors a well-rounded knowledge of Belize as a travel destination. Benefits of the Belize Travel Specialist Program include priority consideration for familiarization trips; recognition on TravelBelize.org where visitors can search for qualified Specialist agents in their area; invitations to attend exclusive events; printable diploma certifying their status as an official Belize Travel Agent Specialist; a wide range of marketing tools and resources to help promote and sell Beliz, enroll today!
UK agents enroll above
Be a Part of Our Online Community!

The Belize Travel Advisors & Friends is a private Facebook Group where Travel Advisors can interact with Belize Suppliers. Learn about the positive things happening in Belize amidst the pandemic and share personal experiences about Belize. We encourage you to be sociable and share with your other travel advisor colleagues.
In our next edition:

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