To ensure eyes are on the Jewel, Belize has prioritized its paid support in our leading source market for both consumer and trade. Travel trade digital partnerships in November took the form of customized e-blasts with a reach of 71k with travel trade media partners such as Travel Weekly and Travel Age West. Sponsorships and presentations as well as expos were executed virtually with other partners such as Travel Agent and Travel Pulse.
Consumers were targeted digitally via programmatic displays and video buys, customized e-blasts, homepage take overs and content partnerships with prime media such as Sojern, Afar, and Trip Advisor.
Paid Social continues to drive traffic to key landing pages such as the Health and Safety page of travelbelize.org targeting our active US flight markets.