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10 Harmless Mind Tricks That
Make People Like You
by Dr. Travis Bradberry
 
When you're working hard and doing all you can to achieve your goals, anything that can give you an edge is powerful and will streamline your path to success.

Mind tricks won't make you a Jedi, but using the brain's natural quirks to your advantage can have a positive impact on everyone you encounter.

As soon as you become aware of these 11 tricks, they start popping up wherever you look. With minimal effort on your part, their unconscious influence on behavior can make a huge difference in your day-to-day life.  Click  HERE  to learn about these tricks so you can give them a try. You're bound to notice a difference in how people respond to you.
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Are You Driven Like Ford Lately: Why Banking Execs Should Study the Automaker's CEO Turnover
by Mike Carter of D3 Banking
 
Ford recently fired its CEO Mark Fields, seemingly out of the blue. Based on the staid, risk-averse mindset that dominates much of the U.S. auto manufacturing sector, such a move seems counter-intuitive -- especially given Fields' performance. As recently as 2015, Fields produced record profits for Ford and if that is not enough to raise eyebrows, his replacement Jim Hackett has little industry experience. Hackett came to Ford in 2016 to oversee the company's self-driving car initiative, which provides a major clue as to why Fields was let go. Click  HERE  to read more.
 
Protect Your Best -- or Suffer Next "Lift Out"
by Jeff Gerrish

Who's "at risk" in your bank?  A franchise player is usually defined as an individual whose departure to a competitor would hurt the community bank significantly.

Before I go further, a warning for those who don't think their key staffers would leave: Many of the expansion-minded banks I work with will not even consider geographic expansion without a "lift out" of a key group of franchise players from a bank already in their target market.   The threat is real.

It may be a commercial lender. It may be an IT person. It may be a strong CEO. Regardless of title, the target will generally be somebody who generates revenue for the organization. The key issue is how to retain that individual (or more often, the team). Click   HERE  to read more.
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What are Homebuyers Really Searching For? Google Gives us the Answer, Literally
Chase, Google partner on report that shows what buyers actually search for

What do homebuyers really think about when they're looking for a home or a mortgage? What do they really want to know about the homebuying process? What is really driving them? What do they really care about?

Real estate professionals and lenders would probably like to know the answers to these questions, but how do they truly get inside the heads of their customers?

A unique new report presents just that opportunity. Click   HERE  to get the details of the report.
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Here are additional articles related to the   Mortgage Industry  you may enjoy: 
Touch + Tech = Small Business Banking Success
by Ed O'Brien
 
...  today's time-constrained small business owners (SBOs) seek ways to improve efficiency and effectiveness in the ways they manage their businesses. Many look to their banks and credit unions to offer products and solutions that make their business lives easier and more productive, and for innovative solutions to meet evolving banking needs.
 
Meanwhile, today's banks and credit unions face the major challenge of offering appropriate solutions that address the disparate needs of micro-businesses and other small businesses. 
Click HERE to learn more. 
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Angling for Commercial Prospects
by Hillary Kelbick
 
Use this strategy to increase your catch in the commercial marketplace.

The other day I got hooked on a TV documentary about fly fishing in Montana. (Yes, the pun was intended.) And I thought, what a perfect analogy for commercial prospecting. Just like fly fishing, it's practiced mostly by solitary bankers who spend years learning the subtle skills of their craft. And just like fly fishing, it's really hard!

How can you help your sales staff with this effort? How do you cut through all the noise and the clutter, and have an impact on some of the most elusive and wily targets of all: the denizens of the C-suite at commercial companies? Maybe you need to take a cue from fly fishing, and make sure you're using the right lure to reel them in. Click   HERE  to read on.
A vicious cybercycle: Hackers attack, banks react, hackers strike back
by Howard Altman
 
In banking's cash-and-coin-only days, robbers walked up to tellers, pulled out a gun and said "stick 'em up." These days, thieves can just walk up to an ATM, unarmed, and perform a digital variation you could call "stick 'em out."

Case in point: In April, a man walked up to a Russian bank automated teller machine-which started spitting out money, literally into his hands, without his touching anything.  It was caught on closed circuit video after authorities discovered hackers robbed at least eight ATMs in Russia that way and stole $800,000 in just one night.  Click  HERE  to read on.
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**Remember to offer your borrowers Owner's Coverage on their most valuable investment. It's a one time premium with a lifetime of security. In addition, they will receive a reduced premium rate when they obtain it simultaneously with your Lender's Coverage.**

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Butch Rutherford
Vice President & Agency Manager
Bankers Title Shenandoah, LLC
540.437.9560
1.888.437.9560
www.bankerstitleshenandoah.com
   


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