September 2020 Edition
Marketing Tips to Stay on Target
Increase Your Ad Performance With "Cuteness"

Psychological Scientists in Japan, at Hiroshima University, studied the effects of "cute" pictures on student performance. One of the experiments had 48 students, split into two groups to play a game like Operation and observe their performance before and after looking at selected pictures.
After the first round of the game, one group looked at pictures of puppies and baby animals, while the other group looked at adult animals. The group who looked at the "cute" baby animals outperformed the group who looked at the pictures of the adult animals. The students with better performance showed an increase in the ability to concentrate and their attention to detail was more accurate, albeit, slower and more careful.

Visiting places like zooborns will help make production and concentration a priority!
So, what does this say about advertising your product? Use cute baby animals to get folks to really pay attention to your message!
Stay Safe, don't touch your face, and keep washing those hands!


~ Allen Jernigan, CEO
My Marketing Department, Inc
September 2020
SEP 5: Int’l Day of Charity
SEP 7: Labor Day - MMD CLOSED
SEP 8: Int’l Literacy Day
SEP 10: Suicide Prevention Day
SEP 11: Patriot Day
SEP 13: Grandparents Day
SEP 17: Constitution/Citizenship Day
SEP 19: Talk Like a Pirate Day
SEP 21: Int’l Day of Peace
SEP 22: Fall Begins
SEP 26: Nat’l Pancake Day
SEP 27: Nat’l Chocolate Milk Day
SEP 29: Nat’l Coffee Day
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Add Empathy To Your Marketing in 5 steps
Here's an example scenario I’m sure you’re familiar with: You walk into a shop prepared to buy. This time, it’s organic moisturizing soap. You already know what you want and you’re 100 percent sure you’re going to walk out of the shop with it.
But when you enter, you’re greeted by a saleslady with a bright yellow dress and gigantic grin. “Can I help you?” she asks.
National Suicide Prevention Awareness
Don't close the book on life or allow others too. Know The Signs and seek help immediately. #BeThe1To
COVID Coping Tips
People that are feeling emotional distress related to COVID-19 can take actions to help support themselves and others.
  • Set a limit on media consumption, including social media, local or national news.
  • Stay active. Make sure to get enough sleep and rest. Stay hydrated and avoid excessive amounts of caffeine or alcohol. Eat healthy foods when possible.
988 has been designated by the FCC for the National Suicide Prevention Lifeline. This project is to be completed by July 2022. Until then, make sure to use 1-800-273- TALK (8255).
7777 131st St., Suite 9
Seminole, FL 33776