Baby Got Bock (Beer)
                           
  
 
 
Special Edition 
Wednesday, March 26th 
2014
Volume 3 Issue 5
Dear Ray's Craft Beer Lovers,

 

Spring is here (technically, anyways)! Although Old Man Winter doesn't want to release us Wisconsinites from his frosty grip, there's one way that us beer lovers can help along the transition to Spring: Drink Bocks!

 

The style of Bock beers go all the way back to the 14th Century to a little town call Einbeck. The German brewers there became legendary for the malty, rich style of beer they were brewing. The name "Bock" comes from a little translation error that occurred between the dialect in Einbeck, where it originated, and Munich, where the beer exploded in popularity. The folks in Munich thought that the beer was coming from "ein Bock" (which means "a goat") instead of the town Einbeck (which is a city, not a goat). This belief was perpetuated to the point that Goats have become the official mascot of Bock beer.

 

Bocks come in a variety of shapes, sizes, and colors, but the one thing that they have in common is that they are all rich and malty. There are three distinct branches in the Bock family tree: traditional Bock, Heller Bock, and Doppelbock and we will examine two of them below with a prime example from each style. 

 

There is also an exciting announcement about a rare opportunity coming up tomorrow at Ray's. So be sure to read to the end and get all the details! But now it's time to to Bock and Roll!


Cheers!

-Kaleb Schwecke

Just goats to show you how beautiful bocks can be!
Beers You'll Be Learning About:
Hacker-Pschorr Hubertus Bock
Capital Blonde Doppelbock
Weihenstephaner Korbinian
Special Event: Sampling with Hacker-Pschorr's Brewmaster Martin Zuber
Hacker-Pschorr Limited Edition Hubertus Bock

 

This is the first new expression to come out of the historic Hacker-Pschorr Brewery in quite some time. It is the first in a series of four, limited edition brews that will be released this year. Hubertus Bock is a Maibock (a seasonal style of Helles Bocks), which originated in southern Germany to celebrate and welcome in the arrival of Spring.

 

Hubertus Bock is golden-hued lager with a robust malt backbone and slightly sweet finish. It pours out brilliantly clear and is capped off by a fluffy, white pillow of a head. The aroma is of fresh baked bread, with some earthy spices from the hops. Malts dominate the flavor with honeyed bread that is balanced nicely by some pepper and spice. It drinks clean and crisp with a dry finish. 

 

Oh, and if this beer piques your interest at all, keep reading to the end for a rare opportunity!

Capital Blonde Doppelbock

This is the beer that made Capital Brewing famous. Every year, when this doppelbock is released in February, thousands of beer loving folks brave the cold Wisconsin winter and journey to the brewery to celebrate Bockfest (They just celebrated 17 years, wooo). And it has a dedicated following for a reason: the liquid is delicious

 

They call it "Blonde" because of the light color of the malt bill, which is the exact definition of a Helles Bock (Helles means light in German). Despite its light color, it weighs in right around 8% ABV. It pours out a hazy sunshine yellow with a persistent, fluffy white head. The goodness of the grain is on full display in this malt bomb and the aroma follows the nose with bread, honey, caramel, and bright fruits. The subdued hops add in a hint of lemon, grass, and a touch of spice. It starts off sweet, but dries out in the finish with a whiff of booze.

 

This beer has consistently been winning awards since its inception and pulled down an impressive 98 Points from the typically stingy Beverage Tasting Institute. 

Weihenstephaner Korbinian Doppelbock

 

This. Is. A. Doppelbock. Weihenstephaner is the oldest continually operated brewery in the world and is steadily creeping towards its 1,000th Birthday (They started brewing in 1040 CE). So they know a thing or two about brewing beer.

 

Korbinian is the only dark Bock to be featured in this newsletter, even though most Bocks tend to be darker. It pours out a rustic brown with ruby hues and a fat, creamy head. It is malty rich with fresh bread, toffee, caramel, nuts, dark fruit, and sweet chocolate. It drinks smooth as silk (even though its ABV sits mid sevens) with about as complex a character as they come. The mouthfeel is full and creamy, but has enough carbonation to excite the palate. This is probably the truest example of a traditional German Doppelbock that you will find in the states. 

 

99 Points on Ratebeer and called "Outstanding" on BeerAdvocate.

BONUS ROUND!
FREE Special Tasting Event: 
Meet & Greet with Hacker-Pschorr's Brewmaster Dr. Martin Zuber
Tomorrow, March 27th from 3pm-5pm (at Ray's of course!)

 

The Gang at Ray's is proud to announce that Dr. Martin Zuber, the Brewmaster from the one and only Hacker-Pschorr, will be making a rare appearance for a meet and greet. He only has a couple of stops in all of Wisconsin and chose Ray's to sample out the new Hubertus Bock. This will be a rare opportunity to shake hands (and taste some goodies) with the man who brews one of Germany's most famous beers. So come prost with the Gang at Ray's and Dr. Martin Zuber and sample his newest creation! See you there!

Save 10%
Receive 10% off all beers featured in Volume 3 Issue 5 of the Ray's craft beer newsletter. Thus, it is limited to:
 
- Hacker-Pschorr Hubertus Bock 500 mL
- Capital Blonde Doppelbock 4 packs
- Weihenstephaner Korbinian 16.9oz


No limit. Not redeemable with any other special offers. 
Offer Expires: Sunday, March 30th at 5:00pm
Thanks again for subscribing to and reading Ray's craft beer newsletter. If you have any questions, comments, or suggestions, please feel free to email me at kaleb@rayswine.com.

Lastly, for up to the minute beer arrivals and release information, be sure to follow us on Twitter and Facebook. We have also added lots of great craft beer events (in addition to excellent wine and spirit ones, too) in our upstairs tasting room. A full list can be found here
Cheers!

Kaleb & the gang at Ray's

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