What comes first? Site traffic or conversion rate?
If your site has 1000 visitors in a month, and a conversion rate of 2%, on average you would expect to see 20 sales or contact submissions per month.
Now, let's say you want to increase from 20 to 40 sales per month. How could you do that? Well, Back2Front has the answer!
You can improve your conversion rate from 2% to 4% so that your base of 1000 visitors per month leads to 40 sales.
Increasing your site traffic from 1000 to 2000 visitors per month with your conversion rate staying at 2% would also result in 40 sales per month.
Wondering which of the above is more obtainable for your website? Back2Front is here to help you answer that question and create a strategy with you to improve either your site traffic, conversion rate, or better yet: both!