Coronado Center was built in 1964 and is the #1 shopping center in New Mexico. It is known as the “birthplace” of Balloon Fiesta, because in 1972, balloons launched from Coronado Center’s parking lot, marking the first Balloon Fiesta ever. Their team has been a sponsor ever since. Their current sponsorship includes hosting a Park & Ride location and the sponsorship of a balloon. It allows their team the opportunity to participate in an event that highlights the beauty of New Mexico and engage with the community that surrounds it. We thank them for their continued support!